10.06.2009 3:41 pm
Armstrong partners with Michelob Ultra
St. Louis Post-Dispatch
First came the usual Lance tweet. Here’s the link.
Then he spoke to 5,000 beer distributors.
Then, the release from the PR newswire, announcing details of his spokemanship for Mich Ultra. For the first three years of the Tour of Missouri, Mich Ultra sponsored the King of the Mountains jersey. Wonder if their tweaked marketing includes continuing that sponsorship, or if the close ties to St. Louis, though no longer the brewer’s headquarters, will lure Amrstrong and Team RadioShack to the 2010 Tour of Missouri?
You know, it makes good sense and in all honesty probably lines up better with the whole health and fitness line Lance is pushing. Ultra isn’t a great beer, but after a good ride it tastes great and doesn’t dehydrate like some of the heavier beers.