Draft Day Dementia & Dollars
It was kind of frightening to see the MLB draft turn into an off-Broadway version of the NFL draft. Don’t get me wrong; I think MLB needed to do a better job of drawing interest in this process. Once upon a time, teams announced their No. 1 pick, and then you had to wait several days to find out the names of other draftees. It was a genuine Mom & Pop operation. MLB was wasting a chance to market its sport, and create more awareness of young talent, and by extension, the minor leagues.
That said, I don’t know that I wanted to see ESPN barking out instant-analysis verdicts on every pick. I don’t know if I ever want to see the day when Mel Kiper Jr. is screeching about how the Colorado Rockies reached for a guy on the 27th pick (or whatever) who was rated No. 45 on his master board. And a lot of the pre-draft coverage bordered on overkill if not hysteria; so many precious words wasted on obscure players that won’t get out of rookie-league ball. I don’t think Patton had advance scouting reports as comprehensive as this before he led the North African campaign.
There’s a downside to this MLB cultural experiment of hyping of the draft. A punditry is forming. Draft-day jurists are lining up to serve as instant experts, and while that is fine, it is imperfect for at least two reasons:
1. No one in the world has any idea if an 18-year-old high school shortstop, taken in the first round, will become the next Barry Larkin, or the next Bien Figueroa. (The reference to the obscure Figueroa comes to you courtesy of my late-night madness).
2. The fans start believing what the insta pundits say.
That’s why on Thursday, Cardinals-related boards on STLtoday.com and all over the Internet were popping with anger and frustration and condemnation of the Cardinals’ first-round choice, Pete Kozma, a high-school SS from Oklahoma.
I don’t know how this kid projects. I haven’t the faintest idea of whether this was a good choice or not. While browsing through various opinions on Kid Kozma, I saw him compared to Mark Loretta, Michael Young, Nomar Garciaparra, and David Eckstein. I asked Kozma about himself, and he mentioned something about playing like Omar Vizquel.
Well, that just about narrows it down.
I’m sorry for lampooning this, but you have to admit that it’s rather ludicrous to declare instantaneous, emphatic rulings on the quality of a MLB team’s draft. It’s difficult enough to judge an NFL team’s draft, and players tapped to join the NFL are, at least in theory, ready to play in the big stadiums immediately. (And then there is Jimmy Kennedy). The evaluation of baseball players isn’t nearly as clear. It can take years for some of these prospects to wind through the system and into the majors. And a great number of them never come close to reaching The Show. So let’s just relax and see if a guy can play before we conclude that he’s Albert Pujols or Wilfrido Pujols.
I do, however, have a few observations.
First of all, Cardinals VP Jeff Luhnow seemed rather pleased with himself, that he’d gone against conventional wisdom (or at least against conventional opinion) with the Kozma selection. At times Thursday he seemed to be delighting in the fact that none of the pundits made an accurate forecast of the Cardinals’ No. 1 choice. That’s fine, of course. But let’s just hope Luhnow wasn’t being too cute for his own good, trying to prove that he’s the smartest guy in the (draft) room. And this pick seemingly contradicted Luhnow’s pre-draft claim, made on our 1380-AM radio show, that the Cardinals would go for the “home run” rather than make the “safe” choice at No. 18. Kozma falls into the safe category. At least until he becomes the next Cal Ripken Jr.
Next, it’s interesting that Luhnow and the Cardinals relied on “intangibles” to bolster their confidence in going with Kozma. This was an old-school pick, straight out of a scout’s notebook and heart. One of the Cardinals’ scouts (Steve Gossett) got to know Kozma, and said he liked the look in the player’s eye, and the way the player carried himself, and his attitude about playing the game. Luhnow obviously put a lot of faith in Gossett’s instincts. That’s fascinating. Luhnow’s critics, inside and outside the organization, have ridiculed him as a “Moneyball” clone who can’t see beyond sabermetric calculations. Well, hold off on the stereotyping. This was closer to a scouting mission from the pages of “Dollar Sign on the Muscle,” the classic book on traditional scouting methods written by Kevin Kerrane. I’m not saying that Luhnow is Hugh Alexander or Tom Greenwade, but this was his nod to old-school bird-dogging.
Finally: it does appear that the Cardinals took the cheaper route here, despite their claims to the contrary. Kozma was affordable and easily slotted into a price range, unlike, say, any of the highly-regarded prospects being “advised” by uber agent Scott Boras. The Cardinals could have picked the top HS pitcher in the draft, the heralded and feared Rick Porcello, but took the Boras bypass and skipped him. Porcello/Boras are said to be seeking $8 million to $10 million to sign. And that scared teams off, Cardinals included. But why should the money matter? Luhnow said Porcello is a “rare” talent and perhaps the best HS pitcher to be in a draft in two, three years. OK, so if your baseball people make a baseball determination that this kid is truly special, don’t you come up with the money to make him yours?
As I have said many times before, this ownership group has been tremendous for baseball in St. Louis. And before the season, they gave a lot of money to Chris Carpenter in the form of a contract extension in advance of Carp becoming a free agent. That’s good, but; what else does team chairman Bill DeWitt plan to spend money on? Big-time free agents from the outside? Uh, no - but in fairness they did throw a lot of dollars at pitcher Jason Schmidt last offseason, but he opted to sign with the Dodgers. How about re-signing his own free agents? Uh, no. The top players from Latin America? Not yet, anyway. What about paying Boras dollars for one of the supreme talents in the draft? Uh, no. For all the organization’s talk about putting the emphasis on player development, you’d think the Cardinals would at least be willing to put up the cash money to secure the best potential major-league pitcher in this draft.Maybe the jack will go to Texas outfielder Kyle Russell, who led the NCAA in homers this season. He was drafted later than expected because of his anticipated contract price. Pay the man.
The best we can do, I suppose, is hope young Pete Kozma is good enough to one day walk from the Cardinals and get a huge free-agent contract because the Cardinals are too cheap to re-sign him.
-B


Word. I believe Kozma is a solid, safe pick. But it contradicts what Luhnow was promising before the draft. Maybe it was a smokescreen. But the other part I worry about is exactly what Bernie touches on. If they are not going to commit funds to new free agents, nor their own free agents, nor to Latin America, nor to the draft….just what exactly are they committing their capital to? Oh wait, never mind, Billy DeWitt’s wallet.
Love the blog
Did you see this logic and why they go for the lower ceiling college guys?
From Luhnow himself from Goold’s blog
“With the high school players though, after a certain point it takes a lot of money to convince these guys not to go to school. That does become a consideration. We’re trying to be a good citizens and stick to our budget and do all the things that will ultimately help stabilize the economics of the draft and we did”
Again when we hear anything about talent, whether its at the MLB level, free agency or the draft…..we hear about the budget and the economics of it.
Making money is fine, making a profit is fine…if you dont want to spend money, sell the team and get someone in here who does.
You did it in Texas….you will do it here….just hurry up!
Thank you Bernie. Your 2nd last paragraph sums up what I just posted on Derrick’s blog. I’ve been labelled as a “Dewitt-Sheep” on these boards in past defenses of ownership. Well I have been let down. If you are not going to invest in major league talent, and then not invest on prospects… “Mediocrity - The Cardinal Present. The Cardinal Future.”
And again. Its not the Kozma pick that burns. Thats actually a decent pick. Its the 4 college RHP and the thirdbaseman that reek when true high ceiling, high school position players and pitchers were on the board. They passed on guys like Harvey and Middlebrooks repeatedly.
Good analysis Bernie vis-a-vie ownership’s tight fist on the dollars. Would have loved to see us snag Rick Porcello but, then again, it means bending over and knowing Boras is going to jam it high and hard. So on Porcello, we can give ownership a pass on the theory that the required $ investment came with too much risk. But how bad does this team need a young power bat in the OF from a guy who has been taught to play the OF from a young age? If they show Russell the money as a calculated better money bet that Porcello, I’m cool with the deal.
Bernie, with all do respect, I think that is a cheap shot at Cardinals’ management. I can’t say I am very pleased with their overall draft class but one thing they have done is stepped up and paid their own players. They signed Pujols and Rolen to long-term deals. Ditto for Edmonds. They ponied up money this season for Carpenter when they didn’t have to (and in retrospect probably shouldn’t have). They signed Izzy to a big free-agent contract and like you mentioned they threw a lot of money in front of Jason Schmidt and A.J. Burnett (those non-signings have worked out in hindsight).
If you want think of a truly cheap ownership team, try remembering the last 10 years of AB ownership. I wish DeWitt and Co. would have opened the wallets wider in this draft but they do pay their major league performers.
I also should add I am rather surprised that the Cards didn’t go after a lot of high ceiling pitching prospects. DeWitt was lamenting the high cost of pitching in the off season and the need to bolster the farm system and then they put together a “cost cutting” draft class on the whole.
Cheap shot? Hardly. I pointed out how they’ve been tremendous for baseball here…so why are you mentioning Anheuser-Busch as a rebuttal? What does that have to do with anything. Here’s the pertinent fact: they had a chance to get a great H.S. pitching prospect, one that their own draft guru raved about as being “rare” and the best H.S. in the last several drafts, and they passed because of money. I see no reason why they should do that and settle for lesser talent. This organization claims to be putting a renewed emphasis on player development, and the Cardinals aren’t exactly overflowing with superb starting-pitching prospects, so why be so frugal when a great talent is sitting there?
Hey Bernie. My comment was more to your reference that if Kozma turns out to be a good player, the Cardinals won’t pay him when he becomes a free agent. That seems to me the one they do pay them (or more likely they would get a long term deal in place before he became a free agent). The reason I brought up AB is because when a player reached free agency under the later part of their regime they would let him walk.
I agree with you that DeWitt had been talking about the necessity of improving the minor league system due to the extremely high price of big league pitching. It was logical to think then (I believed it anyway) that they would go after the higher ceiling guys. Which, with one exception, they didn’t really do and that is disappointing.
Interesting blog by Bernie as well as the comments made; which seem to confirm his initial point on the insta - analysis.
First; Bien Figeroa - liked him in college with Luis Alicea; I thought he would prove out - wrong again!
Second; unfortunately Mel Kieper DOES live, but in the form of Steve Phillips. Nothing like advice from the guy who traded Kazmir - for nothing;
With regards to Cards drafts, I am far less interested in this year’s draft, than the fate fo the immediate preceeding year’s. The die has been cast, and this group’s future as front office leaders lies more in the hands of Lambert, Greene, Perez and so many in the low and high A classifications.
If they don’t pan out, I doubt Mr. Luenow will be around in 4 years to contemplate the success or lack thereof of this year’s class.