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05.08.2008 10:52 am

Mapping Cardinals Nation

DENVER — Not too far from where Coors Field is now, just down the Boulder Turnpike headed toward Boulder Valley and the mountains is the “Scenic Overlook” that was a landmark of my youth. It’s a quick pull off Highway 36 and it offers a panaromic view of the signature Flatirons and the valley.

It’s also high enough to be one of several places you could tune in KMOX.

Had the phrase existed years ago it would have been called a Cardinals Hot Spot.

So many places have one.

The Stan Musial Society was created at the footsteps of the National Cathedral in Washington, D.C., because the founders started recognizing cars that came to the high point to tune in Cardinals’ games. In New Orleans, KMOX came in loud and clear and a pocket of Cardinal Nation received sustenance on the porches of the Garden District. From Boulder to the bayou to even Baraboo, Wis., a region of fans was planted and cultivated by the reach of KMOX.

Even today, Extra Innings packages on TV and the ever-expanding MLB.com universe allows the Cardinals’ diaspora to turn on, tune in and drop Shannonisms. In New York City, Dewey’s Flatiron — a bar in the shadow of Manhattan’s Flatiron Building — has become a hub for Cardinals fans to gather and watch games, as they did packing the place during 2006 playoff run, which came through their backyard.

So, what if there was a map, a redistricting of the United States not by red states and blue states but by Reds states and ‘Birds states? How vast would the Cardinals Nation be? The size of Texas? Larger.

Nike attempted to answer that question:

United Countries of Baseball

Found the above map while searching for a birthday gift for the little man. A larger picture of it is available here at Strange Maps, where I first came upon a discussion about its arbitrary take on each team’s fanbase. (Seriously? The Dodgers tightly bunched in on the left coast; like Massachusetts of the western divisions?) You’ve probably stopped reading already and are right-clicking it onto your desktop.

It’s a beauty, to be sure.

But it looks more like a broadcast coverage map than a true charting of fanbases. Where’s the Yankees’ stronghold in Florida? The Cubs hold on Las Vegas and the little island around Ho Ho Kam Park there in Arizona? The map was the illustration developed by Nike and MLB.com for their The United Countries of Baseball campaign, which was conducted last year. There’s a poll there designed to use Zip Codes to map allegiance, and if you haven’t done so already there’s a much larger picture of the above map there designed for desktop use.

CLICK HERE FOR THAT

It’s an unscientific poll — as much a piece of artwork, like this baseball map, as true cartography — but the span of Cardinals Nation has to surely take shape with the information provided. (There is, after all, a Cardinals’ blog based in Ireland!) One Web site attempting to do just that. Collect enough information to create what will be a census of fandom.

The Commoncensus Sports Map Project is gathering votes to define the geography of every fan base, from MLB to NFL to even college football. Nearly 26,000 fans have participated in the MLB voting at the Web site. Updated in August 2007, this was map produced:

Commoncensus MLB Map

Another page on that Web site allows for a detailed breakdown on different regions. Consider the 200-mile-diameter region that would include the “Scenic Overlook” described early. The Cardinals received the fourth-most from the straw poll in that region:

  1. Colorado Rockies … 205

  2. Boston Red Sox … 43

  3. Chicago Cubs … 29

  4. Cardinals … 23

  5. New York Yankees … 18

A few years before the Colorado Rockies came to the Time Zone Baseball Forgot, The Denver Post ran a poll of its readers to adopt a baseball team. The Cubs were the odds-on favorite. Because WGN was available here, if you watched a game on TV it was probably on most days a Cubs game. One of the reporters who worked on the project said the response was so overwhelming it fritzed the phone system a few times. The overwhelming winner was a surprise to some.

The adopted team was the Cardinals.

So it’s with little surprise that last night in the press box a few of its denizens were discussing the partisan crowd that has come for a midweek series in Denver. School is still in session. It’s the middle of a work week. You wouldn’t think Cardinals’ fans are migrating just yet. So, why red-tinged and hearty cheers Monday when Albert Pujols slid home with the game-winning run? Just another Cardinals Nation annex.

Call it unincorporated.

Any other maps out there? Any precincts yet to report? Any other outposts to be counted?

-30-

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28 comments

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Being from the Hudson Valley (Yankee/Met country) I am constantly amazed at how many Cardinal fans will come up to me if I am wearing my Cardinal hat. Cooperstown for the Ozzie induction was ablaze with Cardinal red, and I spoke with people from all over the country who came to see another Cardinal become a Hall of Famer. Even at Shea an awful lot of Cardinal red shows up, in spite of being in physical danger if you do :>)

— pepper34
2:08 pm May 8th, 2008

When any discussion of the huge fan base the Cardinals have developed over the last century arises, much credit is deservedly given to KMOX. However, another factor in the Cardinals massive fan base throughout the South and West is their pioneering farm system developed by Branch Rickey. Houston was a triple A outpost for many years and Little Rock was a Cardinal affiliate for at least a half a century. Other cities and towns that were home at one time or another to Cards minor league teams: Atlanta, Tulsa, Louisville, Union City TN, Columbus OH (where a minor league talent named Jack Buck was discovered) Memphis (before the current AAA team- Mike Shannon played there) Savannah GA, Johnston City TN, New Orleans, and if I recall correctly, Denver.
Of course, this is a partial list. But seeing future Cardinal stars play when fewer people in these areas had a chance to travel to major league games helped develop the fan base we have today.

— cairo1967
2:20 pm May 8th, 2008

I live in Sioux Falls SD and believe it or not, there is plenty of Cards fans here. I wear my gear everywhere and I always get a comment here and there from other Redbird fans up here….This is Twins territory, but I’d put the Birds in the top five up here.
Prior to their switch to KTRS, i could pick up KMOX at night. Now i have XM and the Ticket to catch games.

— sportsguy151515
5:02 pm May 8th, 2008

OOOPPS!! Now I have my copy of last years press guide. And I made two mistakes. Denver has never hosted a Cardinals farm team. And Little Rock was a Cards outpost for 35 years, not 50. Sorry. But perhaps pepper34 will be less surprised about the plentiful amount of Cardinal fans in the Hudson Valley when he/she is armed with the information that the Cards had a farm team in Rochester for 34 years. Albeit, not since 1960 but I am convinced of some generational passing of the torch from not only transplanted midwest Cardinals loving natives but also from fans who fell for the Birds because of long standing minor league affiliations.
Paul Turner

— cairo1967
5:36 pm May 8th, 2008

i used to be on the road most of the time in the seventies and had my am radio dial set to kmox. when conditions were right and only at night, you would be amazed the places the station came in loud and clear. and it’s a good thing, otherwise i would have stuck closer to home. northern california has a good card fan base, centered mainly around sacramento. home of fernando vina!

— roger from lake tahoe
8:07 pm May 8th, 2008

I live in Round Rock, Texas, home of the Astros AAA team, the Express. Recently, when the Redbirds were here I went to a game. There were a lot of Cards fans in attendance and they were boisterous.

I have listened to Cards games regularly on KMOX in Birnamwood, Wisconsin; Colorado Springs, Colorado; Lubbock and Round Rock, Texas dating back to 1964. I wish that were still possible, but…

As for Izzy, He has earned some respect and we should give him the chance to work out his problems. The Cards are doing well and the Cards fans need to remember what a class organization is all about. We don’t want to be lumped in with the knee jerk crowd some organizations are identified with.

— b_hern
9:06 pm May 8th, 2008

I’m from South Florida and have been a Cardinals’ fan from my first breath.

— Boone
11:21 pm May 8th, 2008

Nothing’s more fun than being at a Cardinals away game decked out in Birds-on-Bat, and getting the last word among the hostile crowd. Years ago I took my son John out of middle school in Poway, California, playing hooky, so we could watch an entire Cards series vs. the Padres in San Diego. We were trailing badly during an afternoon contest, but scrapped to come back, and finally the deal was sealed by a Jack Clark HR described in next morning’s paper as “a laser beam”. We had been surrounded by heckling Pads fans while behind in the game, but they dwindled and disappeared along with their lead, and finally we were alone, cheering our victorious Cardinals! Years later, John and I were driving from Oklahoma to St. Louis to take in a Mets series (which we swept, capped off by Tommy Herr’s walkoff grand slam); as we drove, we tuned in the radio for the game that day, and were astonished to hear Jack Buck send on-air greetings to us by name (I had sent a postcard to him, congratulating him on his Hall of Fame induction). Last weekend I trekked to St. Louis for my first experience at Busch III, taking 2 of 3 from the Northside Ne’er-do-wells. Ah, the memories! We ARE Cardinals Nation!!!

— Larry Stout
6:05 am May 9th, 2008

I’m in northwest PA and grew up listening to kmox (it didn’t always come in) and wanting to be like The Wizard. Cardinal Nation will probably dwindle now with TV and MLB.com broadcasting every team to any part of the country. But hopefully the old days won’t be forgotten. My young kids already wear the Birds on the Bat.

— steve
9:51 am May 9th, 2008

I live in Nebraska, and I’d say that generally speaking, eastern Nebraska belongs to the Royals and western Nebraska to the Rockies. I’ve lived in the central and eastern parts of the state, and I don’t think I know a single Cards fan. Sorry.

— Mark
9:57 am May 9th, 2008

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