The All-Star Game Logo Unveiled
DOWNTOWN — The logo for Major League Baseball’s 80th All-Star Game all but designed itself, what with its host team and host city offering up “such signature elements you just had to use,” said its designer.
The Cardinals and Major League Baseball unveiled the logo for the 80th All-Star Game this afternoon at Busch Stadium. The logo will officially debut for the fans later tonight, before first pitch. There are two signs out in left-center field — one with the logo on it and the other with the phrase, “July 14th on FOX.”
The logo, as you can imagine, features the two most prominent St. Louis citizens — the Gateway Arch and the Redbird with his bat.
“It’s a very simple logo to explain,” said Anne Occi, who designed it. “The icons are so steeped in tradition.”
Take a look for yourself, in these handy-dandy pics shot with my Post-Dispatch-issued phone just moments ago:
**the logo itself**
**the jersey patch**
**the hat w/ logo and, in the lower corner, the pin**
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Derrick Goold said he was going to Mizzou for capital-J journalism, but after growing up in the Time Zone Baseball Forgot he was really drawn to MU sitting between two major-league cities. Goold joined the Post-Dispatch in 2001 after working for The Times-Picayune and Rocky Mountain News, covering sports from LSU to NHL and every level of baseball in between. 
WHERE IS THE RIVER? how can you represent st. louis without the mississippi river? ALL of local history is wrapped up in the big muddy. where is a riverboat, a barge, a coonskin cap or beaver. these are the things that made st. louis a great city and a city with a longer history than many of it’s eastern snooty neighbors. i agree the arch must be there and i know it represents the gateway to the west, but folks not familiar with the city may not realize that. the bird on the bat is a given, as st. louis has been immeasurably enriched by baseball and the cards. but if the intent is to represent the city, much too much has been left out that could have been incorporated.