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08.05.2008 3:40 pm

The All-Star Game Logo Unveiled

St. Louis Post-Dispatch
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DOWNTOWN — The logo for Major League Baseball’s 80th All-Star Game all but designed itself, what with its host team and host city offering up “such signature elements you just had to use,” said its designer.

The Cardinals and Major League Baseball unveiled the logo for the 80th All-Star Game this afternoon at Busch Stadium. The logo will officially debut for the fans later tonight, before first pitch. There are two signs out in left-center field — one with the logo on it and the other with the phrase, “July 14th on FOX.”

The logo, as you can imagine, features the two most prominent St. Louis citizens — the Gateway Arch and the Redbird with  his bat.

“It’s a very simple logo to explain,” said Anne Occi, who designed it. “The icons are so steeped in tradition.”

Take a look for yourself, in these handy-dandy pics shot with my Post-Dispatch-issued phone just moments ago:

2009 All-Star Game logo

**the logo itself** 

All-Star Game patch 

**the jersey patch** 

All-Star Game hat and pin. 

**the hat w/ logo and, in the lower corner, the pin** 

-30-

24 comments

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It seems like a lazy effort. Almost like it was forgotten about. That or proper research was not done about our great city.

— Tim Whalen
6:43 pm August 5th, 2008

It seems like it was done at the last minute. I don’t believe proper research was conducted on this project.

— Tim Whalen
6:44 pm August 5th, 2008

Sorry for the double post… and now the triple…

— Tim Whalen
6:45 pm August 5th, 2008

I like the desgin. Not to much not to little!

— JackAttack
8:21 pm August 5th, 2008

I know that the river would have been hard to put on the logo, but along with the Arch, the river is a symbol of ST. Louis. But for the most part I like it.

— emc2013
8:56 pm August 5th, 2008

What a poor design! Lacks sophistication in every respect. A St. Louisan should have designed our All Star Game logo. The local design community should be protesting outside the stadium. The illustrative style and color pallet are childish and unrefined. The composition is awkward. The logo is a difficult read and the typography is a complete mess. You can’t even read the 2009! Dark blue on red??? Were they trying to see how many typefaces they could fit on one logo? Looks as though it were developed in a Microsoft application. If you want to see a quality All-Star logo go back 2 years to San Fransisco. The world renowned style of Californian Michael Schwab blows this mock out of the water. Disaster!!! I am embarrassed for our city.

— adam
9:56 pm August 5th, 2008

AdamL,

The “MLB” and “St. Louis” differences are based on the usage of the logo. The one that players will wear on their sleeve for the game — and the Cardinals will probably wear all season — will be like the one with the “MLB”. That will also be the logo used around the league for certain situations. That isn’t unusual. There was a logo for this year’s All-Star Game that had the script Yankees interchangeable with the block MLB, depending on the usage.

dg

— Derrick Goold
10:39 pm August 5th, 2008

What? That’s it? Come on, try again!! This is St. Louis for crimany sake, the biggest baseball town in the country. We deserve better than this. Jeez.

— Bob
1:40 am August 6th, 2008

hey dg,

i agree with adam on this one. this logo is an embarrassment for the best baseball city in america. any chance they will listen to the st. louis fans and make a change? it looks like a goofy 70s style. looking back at the 2007 sf sophisticated logo i am embarrassed.

thanks always for all the great posts and blogs!

— cardshawai`i
1:59 am August 6th, 2008

It’s a logo…is it really worth getting this upset over a logo for a game that will be played once next summer? It’s not like this is the new Cards logo or something you’d have to live with on a daily basis. Is this logo going to have any effect on the ASG next summer?

— Matt
7:04 am August 6th, 2008

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