The All-Star Game Logo Unveiled
DOWNTOWN — The logo for Major League Baseball’s 80th All-Star Game all but designed itself, what with its host team and host city offering up “such signature elements you just had to use,” said its designer.
The Cardinals and Major League Baseball unveiled the logo for the 80th All-Star Game this afternoon at Busch Stadium. The logo will officially debut for the fans later tonight, before first pitch. There are two signs out in left-center field — one with the logo on it and the other with the phrase, “July 14th on FOX.”
The logo, as you can imagine, features the two most prominent St. Louis citizens — the Gateway Arch and the Redbird with his bat.
“It’s a very simple logo to explain,” said Anne Occi, who designed it. “The icons are so steeped in tradition.”
Take a look for yourself, in these handy-dandy pics shot with my Post-Dispatch-issued phone just moments ago:
**the logo itself**
**the jersey patch**
**the hat w/ logo and, in the lower corner, the pin**
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Derrick Goold said he was going to Mizzou for capital-J journalism, but after growing up in the Time Zone Baseball Forgot he was really drawn to MU sitting between two major-league cities. Goold joined the Post-Dispatch in 2001 after working for The Times-Picayune and Rocky Mountain News, covering sports from LSU to NHL and every level of baseball in between. 
It seems like a lazy effort. Almost like it was forgotten about. That or proper research was not done about our great city.
It seems like it was done at the last minute. I don’t believe proper research was conducted on this project.
Sorry for the double post… and now the triple…
I like the desgin. Not to much not to little!
I know that the river would have been hard to put on the logo, but along with the Arch, the river is a symbol of ST. Louis. But for the most part I like it.
What a poor design! Lacks sophistication in every respect. A St. Louisan should have designed our All Star Game logo. The local design community should be protesting outside the stadium. The illustrative style and color pallet are childish and unrefined. The composition is awkward. The logo is a difficult read and the typography is a complete mess. You can’t even read the 2009! Dark blue on red??? Were they trying to see how many typefaces they could fit on one logo? Looks as though it were developed in a Microsoft application. If you want to see a quality All-Star logo go back 2 years to San Fransisco. The world renowned style of Californian Michael Schwab blows this mock out of the water. Disaster!!! I am embarrassed for our city.
AdamL,
The “MLB” and “St. Louis” differences are based on the usage of the logo. The one that players will wear on their sleeve for the game — and the Cardinals will probably wear all season — will be like the one with the “MLB”. That will also be the logo used around the league for certain situations. That isn’t unusual. There was a logo for this year’s All-Star Game that had the script Yankees interchangeable with the block MLB, depending on the usage.
dg
What? That’s it? Come on, try again!! This is St. Louis for crimany sake, the biggest baseball town in the country. We deserve better than this. Jeez.
hey dg,
i agree with adam on this one. this logo is an embarrassment for the best baseball city in america. any chance they will listen to the st. louis fans and make a change? it looks like a goofy 70s style. looking back at the 2007 sf sophisticated logo i am embarrassed.
thanks always for all the great posts and blogs!
It’s a logo…is it really worth getting this upset over a logo for a game that will be played once next summer? It’s not like this is the new Cards logo or something you’d have to live with on a daily basis. Is this logo going to have any effect on the ASG next summer?