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08.05.2008 3:40 pm

The All-Star Game Logo Unveiled

St. Louis Post-Dispatch
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DOWNTOWN — The logo for Major League Baseball’s 80th All-Star Game all but designed itself, what with its host team and host city offering up “such signature elements you just had to use,” said its designer.

The Cardinals and Major League Baseball unveiled the logo for the 80th All-Star Game this afternoon at Busch Stadium. The logo will officially debut for the fans later tonight, before first pitch. There are two signs out in left-center field — one with the logo on it and the other with the phrase, “July 14th on FOX.”

The logo, as you can imagine, features the two most prominent St. Louis citizens — the Gateway Arch and the Redbird with  his bat.

“It’s a very simple logo to explain,” said Anne Occi, who designed it. “The icons are so steeped in tradition.”

Take a look for yourself, in these handy-dandy pics shot with my Post-Dispatch-issued phone just moments ago:

2009 All-Star Game logo

**the logo itself** 

All-Star Game patch 

**the jersey patch** 

All-Star Game hat and pin. 

**the hat w/ logo and, in the lower corner, the pin** 

-30-

24 comments

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Holy Cow people!! Relax a little bit. It’s just a logo, it looks fine, it’s got the Arch and the team represented. It’s not that earth-shattering no matter what it looks like, it’s the game and the fact that it’s here that matters, not the logo. Anyone remember what this year’s logo looked like anymore?

— Mike
7:14 am August 6th, 2008

The quality of the all star logo is so very important! I believe the logo should determine home field advantage in the World Series.

— Joe
3:46 pm August 6th, 2008

Why not have some real local influence on the logo and have a St. Louis based studio design it, not the vp of design for major league baseball based in new york?

— dan
7:15 pm August 6th, 2008

The bubbly typography feels very ’70s, especially in the version with “St. Louis” under the arch in the first and third photos. The block-font MLB eases the ’70s feel a bit on the jersey patch in the second shot.

— Fuhrig
10:53 am August 7th, 2008

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