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10.14.2009 10:14 am

St. Louis: Not so smart after all, study says

Post-Dispatch Book Editor
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   St. Louis fared well when the rankings of the Most Literate Cities in America came out. But now the TheDailyBeast.com says we’re not so smart after all.

Last week, The Daily Beast posted a story that ranked St. Louis as 24th “smartest city” out of 55. And we don’t even hold 24th place by ourselves: we’re tied with Chicago. Kansas City tied for 17th place. No. 1 was Raleigh-Durham, N.C., which has several universities along with technology incubators.

Part of the ranking is based on how many nonfiction books residents buy.

 Here’s how the Daily Beast calculated its rankings:

First, some rules of the game. We only ranked metropolitan areas (the cities and their suburbs) of 1 million people or more, using Census data, with the definition of each greater metropolitan area defined by Nielsen. That gave us 55 in all. All data was then organized on a per-capita basis, so that a resident of Norfolk, Virginia, and New York, New York, had equal weight. We’re looking for the brainiest cities, not the biggest.

Then we divided the criteria into two halves: Half for education, and half for intellectual environment. The education half encompassed how many residents had bachelor’s degrees (35 percent weighting) and graduate degrees (15 percent). No credit was given for “some college,” or “some grad school”—we rewarded those who finished the race. The intellectual environmental half had three subparts. First, we looked at nonfiction book sales (25 percent), as tracked by Nielsen BookScan, the nation’s leading provider of accurate point-of-sale data, which tracks roughly 300,000 titles each week. We focused on nonfiction as an imperfect proxy for intellectual vigor, because overall sales are dominated by fiction works that, while entertaining, aren’t always particularly thought-provoking. We also measured the ratio of institutions of higher education (15 percent), as defined by the federal government—different than just measuring college degrees, this acknowledges that universities don’t just churn out diplomas, but instead drive the intellectual vigor of cities. Finally, many studies link intelligence and political engagement, so we weighed this, too, as measured by the percentage of eligible voters who cast ballots in the last presidential election (10 percent). (Our relatively small weighting acknowledges that numerous other local factors can affect turnout.)

Our city’s IQ is 108, the Beast says.

In 2008, a researcher at Central Connecticut State University ranked St. Louis as the 9th Most Literate city. That ranking uses different criteria and methodology that many consider suspect because county residents weren’t always included in some calculations.

35 comments

Comments are closed.

You mean it’s possible to use the metropolitan area for one of these meaningless lists instead of just using the city to make us appear to be a crime-ridden disease-infested city. When will people learn how truly useless these “most _______ cities” are.

— dtl
10:43 am October 14th, 2009

Are you saying that if they just used the city limits we would not have appeared so intelligent? tsk tsk

— larry
10:54 am October 14th, 2009

Are you suggesting that would be incorrect? Or just uncomfortable?

— Dave
10:57 am October 14th, 2009

I’m not “suggesting” anything. What I was saying is right there. These lists are meaningless.. Different ones use whatever parameters they feel like. If they are going to continue them (which of course they will since people seem to put stock in them for some reason) I would prefer they use the metro area (like this one did) since that’s what they do with virtually every other city.

And yes it is incorrect that we have significantly more crime than other cities. Flawed statistics and meaningless headlines don’t change that.

— dtl
11:00 am October 14th, 2009

The CCSU study used the city and had us 9th, Daily Beast used metro and pegs us 24th. I blame St. Charles and most of Jefferson County.

— trimetrov
11:03 am October 14th, 2009

Implying that just because there are more colleges in the area makes the people smarter is absurd. I know quite a few college grads who don’t know their rear from a hole in the ground. Simply going to and graduating from college is meaningless in terms of one’s intelligence. This list assumes all of those grads actually retained the information they learned while in college. Voting and buying books has nothing to do with it either. Sigh.

— MrsF
11:15 am October 14th, 2009

So, people are intelligent because they buy non-fiction books? Please. Maybe St. Louisan’s don’t buy a lot of non-fiction books because people here have learned to work the Google on their internet machines. Or it could be that we are frugal and checkout non-fiction books from libraries instead of buying them.

— Does it Matter?
11:19 am October 14th, 2009

I did my own study on studies and found that studies like the aforementioned are a load of malarky. Horse malarky, that is.

— Studs Turkel
11:21 am October 14th, 2009

Me fail English, that’s unpossible!

— gagz
11:24 am October 14th, 2009

I’m from St. Charles County and have an IQ over 150. St Peters, Ofallon, LSL, and Wentzville all have intelligent people. I think you are hating on the wrong county. Jeff Co I agree with, but you are way off base with StChas. Perhaps you were thinking of Warren/Lincoln instead.

— ttld
11:25 am October 14th, 2009

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