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01.11.2008 5:01 pm
Red, wheat and blue — glimpses of Anheuser-Busch’s new beers
Jeremiah McWilliams

St. Louis-based Anheuser-Busch Cos. is bringing a  blueberry lager  called “Wild Blue” back to its hometown after selling the beer in Michigan, Wisconsin and parts of Illinois.

The  brew  is eight  percent alcohol by volume and is aimed at craft beer drinkers. It will be sold in select grocery and convenience stores throughout St. Louis area, including Metro East.

Meanwhile, the company  has submitted federal label applications  for a red lager version of Rolling Rock,  according to documents unearthed by BrewBlog.com, a site run by rival Miller Brewing Co. With  five percent alcohol by volume, Rolling Rock Red uses “toasted caramel malt,” according to the proposed label.

“From the good name of Rolling Rock along with the untraditionally painted green bottle, we created this finely crafted red lager beer,” the back of the bottle reads in part, according to the label application with the Alcohol and Tobacco Tax and Trade Bureau, a division of the U.S. Department of the Treasury.    

Anheuser-Busch also filed a similar  application recently for  Sun Dog Amber Wheat ale, a limited edition seasonal brew. The brand’s label depicts a  pooch wearing shades and shorts  while holding a Frisbee. The label touts Sun Dog’s slightly citrus hop aroma and caramel malty taste.


Article printed from Business News: http://www.stltoday.com/blogzone/business-news

URL to article: http://www.stltoday.com/blogzone/business-news/biz-buzz/2008/01/red-wheat-and-blue-glimpses-of-anheuser-buschs-new-beers/

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