Web Search powered by YAHOO! SEARCH
03.20.2008 1:40 pm

Wehrenberg Theatres chain goes off the market

St. Louis Post-Dispatch
  • Email this
  • Print this

Des Peres-based Wehrenberg Theatres — said to be the oldest and largest family-owned theater chain in America — is no longer shopping for a potential buyer.

Executives told employees in November that the company was exploring a possible sale of its theater operations but recently stopped that search.

“Under current market conditions, qualified buyers are unable to make offers that reflect the full value of our employees, first-class facilities and leading market position,” Chief Executive Ronald P. Krueger Sr. said Wednesday in a statement. “I concluded the best action for our company is to be proactive to determine our own future.”

The company, founded in 1906, employs about 800 people and operates 16 theater complexes. Most of them are in the St. Louis area.

7 comments

Comments are closed.

Ah, a positive effect of the dismal economy. Stay local, Wehrenberg!

— DStaigl
2:41 pm March 20th, 2008

I am not sure that this is a positive effect of the dismal economy. This could be the beginning of the end for Wehrenberg. They do not have the economies of scale that Regal Cinemas and AMC Theatres enjoy. They have less leverage when competing with these national chains for deals with the big studios. There is no room for a middle-sized theater chain any more. You either have to be national like AMC or small like the Tivoli!

— middleagedude
3:15 pm March 20th, 2008

WHERENBERG … WHERenberg … wherenberg …

— Linky
3:40 pm March 20th, 2008

I assume someone from Wherenberg will read this.

Home theatre is a booming business. Many many people have state of the art video and audi systems in their home that are better than what you (and others) offer for $10 in 99% of your screens.

I will only see a movie when it’s showing on your “mega screen”. That represents the latest technology in the movie industry. But, if you dont catch a blockbuster in the 1st 2 weeks, you cant see it on that screen.

Why would I go watch a movie on a tiny screen with old, tired, out dated sound and video systems. What I have at home is much better than what you offer in 99% of your screens.

If you want to attrach the movie goer again, repair or replace you old outdated screens, and replace your 1990’s audi systems with a properly configured state of the art sound system. Even in a smaller screen, a better sound system will give people a reason to go to the show. Todays movies demand it. they are all tied heavily to their soundtracks.

As the THX people say “The Audience Is Listening”….are you?

Oh, and bring back the Big Snaow caps candy.

— scott
4:04 pm March 20th, 2008

And the Junior Mints…

— karen
4:30 pm March 20th, 2008

Let me add to Scott’s comments:

There’s nothing special about going to a Wehrenberg theater anymore. What really ruins it for me is the barrage of screen advertising: the inane slide show of ads before the film starts, and then endless commercials that precede the trailers and feature itself. Ticket prices are approaching $10 and you expect me to endure all this other shameless marketing in your theaters? You walk into a place like Ronnie’s and it seems that showing movies is incidental to the other revenue lines (e.g., video games and overpriced concession. Top this off with surly employees and indifferent management and Mr. Krueger, your company is pretty much done for if you can’t get your collective act together. And yeah, that home theater thing is looking really good to me.

p.s. I sent an email to your company a year ago about the on-screen advertising and got no response, so I guess I know where I stand as a paying customer.

— Mark
11:55 am March 21st, 2008

I enjoy going to Wehrenberg’s theater. Except
Bring back the old theme song
Cut out the pre-movie commercials
Bring pop-corn prices back down to something reasonable.
How about drive-in prices at a theater? In other words a family of 4 could get in for $20.00 INCLUDING pop-corn. It would pack your theatres.

Just a thought by the way, Hollywood needs to produce better movies.

— Michael Kern
2:47 pm April 1st, 2008