02.12.2008 1:27 pm
Bud Light Lime to roll out in May
St. Louis Post-Dispatch
Anheuser-Busch Cos. plans to “fruit the beer.” The St. Louis-based brewer will introduce Bud Light Lime in the first week of May, backing the new beer with a $35 million marketing blitz on television and billboards.
“We’re treating this as a big…
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