03.03.2009 6:57 pm

That pickup got a HEMI? Chrysler to offer option for free this month

St. Louis Post-Dispatch

In its latest move to spur more new-vehicle sales, Chrysler LLC said that it would offer its well-known 5.7-liter HEMI engine for free on the Dodge Ram 1500 this month.

The HEMI package is worth about $1,200, said Steven Landry, executive vice…

Tags: automakers, autos, Chrysler LLC, Dodge Ram, Fenton, Hemi

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06.10.2008 12:18 pm

Chrysler to reel in Hemi message for new Ram

By Christopher Boyce

Despite changing consumer tastes, production of the Dodge Ram pickup is safe, said an Dodge brand executive on Monday.

But expect Chrysler LLC to steer clear of advertising about the Hemi engine. The company plans to adjust marketing of the pickup as consumer tastes for large vehicles has…

Tags: Chrysler, Hemi, pickup, Ram

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