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07.09.2009 12:56 pm

Will community websites like Nixle fill void in local news coverage?

St. Louis Post-Dispatch
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I may regret starting this discussion, but let’s talk a bit about the changing nature of print journalism.

It’s no secret that newspapers across the country are in survival mode, cutting staff and shrinking the amount of space for local and international coverage in attempts to reduce costs.

So when I received a press release this morning about the St. Charles Police Department joining Nixle.com, an online information service designed to alert residents to timely, targeted “community-level” public safety information online, I couldn’t help but raise this question:

Isn’t that pretty much what local news media already do, despite the industry’s ongoing financial challenges?

St. Charles police Detective Derek Piasecki says users who register with Nixle can receive and share information over the online network and through cell phone communication. It’s modeled after social networking websites and is free to the police department and users, although standard text messaging rates do apply for those without cell phone texting plans.

Piasecki said in a news release that the network is “built exclusively to provide secure and reliable communications,” by connecting “municipal agencies and community organizations to residents in real time.”

Nixle provides a practical example: A man with Alzheimer’s disease wanders from home. His worried relatives call police, and the police instantly send alerts by e-mail or to subscribers’ cell phones with a description of the lost individual.

The real-time network will be linked to the St. Charles’ police dispatch operations. So emergency alerts and advisories can be dispatched as they happen.

These days, police departments typically distribute timely information to the public by sending out a press release to local media, but Nixle makes it possible for police to communicate directly and quickly with the public. In that sense, perhaps this is more a public safety tool than news.

According to the company’s website, “Until now, municipalities and communities have relied upon signs in neighborhoods and local buildings, fragmented email lists, and even door hangers to communicate important geographically-targeted neighborhood to community-level information.”

Will websites like Nixle become increasingly common as news organizations cut back? Of course, journalists will argue they provide a valuable public service: balanced and accurate information free of the spin that organizations so often include to promote themselves in a positive light.

Do you think you could rely on such websites for reliable information? Would you use Nixle to keep up with what’s going on locally and satisfy your local news appetite?

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4 comments

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I had a newspaper route in the early 1960’s. I delivered 100 papers daily in my neighborhood on my bike and virtually every home in my parent’s subdivision was a customer of mine. Very few people did not get the daily paper. Times are different now and news is delivered in so many ways and a much smaller percentage of it comes from newspapers. I still enjoy and appreciate and read good journalism but I do not subscribe to a daily paper. I read the news on the internet these days. I regulary read the St. Louis Post Dispatch and the Suburban Journals online along with some other online local papers that somehow make it to me. However, I hope that newspapers can figure a way to recover the lost advertising income so that we will still be able to receive quality journalism on the issues that are important to us whether they be local, national or worldwide. I would not use websites such as Nixle as I don’t see how they will not be slanted in their information and how would they ever keep an eye on the good, the bad and the ugly of local news? Good journalism must remain because it is an important way of keeping an eye on what is going on in locally,nationally and worldwide.

— Watchin'...Listenin...Carin'
2:35 pm July 9th, 2009

It might not be Nixle but sites like this will no doubt change the coverage. The P-D (and other media companies) had the chance to corner this market but didn’t have the foresight to do so. Instead they decided to close local bureaus (a la the St. Charles office) and having as little “community” feel to their operations as possible.
In fact, I would argue that the best “content” on these blogs are often comments and items that the general public produces. Shame on Lee Enterprises for not embracing this concept at all.

— NewAger
9:35 pm July 9th, 2009

The St. Charles bureau remains open. You’re welcome to stop by any time. We’re at 190 Spring Drive at Veterans Memorial Parkway between Cave Springs and Zumbehl. There’s no “St. Charles County Post” pullout section anymore; all St. Charles County news runs in the main A section along with other news from around the region.

— Joel Currier
12:15 am July 10th, 2009

Having used Nixle for the past few month, we have found that the alerts fit in nicely as an immediate notification tool. We still rely on the reporters to cover the incidents more in depth.

— Scottsdale Arizona Police
6:04 pm July 16th, 2009