Modesty sells — a trend in the clothing industry appeals to people of many faiths
I just got back from vacation and found Tim Townsend’s article about Chatfields Boutique in Des Peres, Missouri – click here – specializing in bridal and formal gowns that are modest.
What a concept!
This is an idea that has caught hold in Utah, where Latter-day Saint clothing entrepreneurs have, in recent years, been helping young teens and adults dress up without dressing down, way down to cleavage baring styles reminiscent of Hollywood’s Night at the Oscars.
Learn of one such clothing entrepreneur in the Meridian Magazine article: Keith Hall takes on Fashion Industry with Beautifully Modest Clothing.
For years Latter-day Saints and people of many faiths have been imploring clothing manufacturers to provide clothing with more cloth. But the response was always the same: modesty does not sell.
When I went shopping in St. Louis a couple years ago to buy my daughter a prom dress there were none that didn’t show a whole lot of shoulder and revealing…










