Jule Lingerie & Loungewear in Ladue is celebrating its fifth anniversary in sexy style.

Jule’s owner Jenny Hannis started the intimates boutique to fulfill a niche. She has introduced flirty, fun, romantic, and cozy styles and continues to push the envelope. Her top lines include Cosabella, Hanky Panky, Eberjey, Spanx and she has announced that she will be including a selection from the esteemed celebrity-favored La Perla line (a sample from La Perla’s Coup de Coeur collection is pictured at right, including push-up bra, $188, thong, $77 and suspender belt, $118).

You may have guess that La Perla is known for luxury at premium prices.

Come to browse, but stay to be pampered: Jule is hosting an all-day panty party. Shop for beautiful lingerie and loungewear, enjoy make-up applications by Terry from Wish, gourmet goodies from Kaldi’s, cocktails and more.

The first 100 customers will receive swag bags from Jule.

Also author and stationery designer Cheree Berry will be on hand signing her new book “Hoorah for the Bra: A Perky Peek at the History of the Brassiere” from 5 to 8 p.m.

This all happens, Thursday, Dec. 4 from 10 a.m. to 8 p.m.

RSVP to Jule5@cheresseink.com

The shop is located at 9757 Clayton Road, St. Louis, MO 63124