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02.18.2009 10:12 pm

St. Louis diva doesn’t hold back at Baby Phat showing

St. Louis Post-Dispatch
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The lady once dubbed “The New Queen of Conspicuous Consumption” in a New York Magazine headline, can’t afford to look like she’s aiming for less than the ghetto-glam-princess-stars with her aspirational clothing and lifestyle line.

It’s about the dream, not that pesky recession reality business. The Baby Phat customer wants to be the mega-rich Kimora Lee Simmons in all her outlandish glory. The Baby Phat customer does not want to be conservative — that probably relates to both fiscal and social issues.

So, Simmons, the company’s creative director, did not disappoint during her fall 2009 showing of her Baby Phat, Phat Farm and the KLS collections.

Hair was big. Looks were bold.

Nothing earth-shattering or particularly unexpected, like last fall’s vintage-inspired collection.

Nothing seemed all that wow-inducing, but a diva knows when to do what she does best. Simmons uses her image to market the brand, so as long as people want to look like her and live like her, she doesn’t have to worry about her line being too innovative. Current, yes, she must stay current, but she doesn’t have to be an innovator like Marc Jacobs to maintain her status.

The colors were subdued, often muted, and the bling was slightly less blingy, but the styling, as always leaned toward the ostentatious I-know-I-look-good type swagger.

The Baby Phat girl is not shy and the Phat Farm guy is no wallflower.

The clothes were full of the design bravado that appeals to Simmon’s base customer, who is younger, hipper-than-thou, can quote Young Jeezy, philosophize about Kanye West lyrics and isn’t afraid to use the term “fabulosity” when describing her career goals.

P.S. She’s still dating Djimon Hounsou. He was front row next to her ex-hubbie Russell Simmons. Kimora and Russell were at long last officially divorced on January 28, but have been separated-romantically since 2006.

7 comments

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KLS will soon need to drop the PH and substitute an F, cuz that girl is downright F-A-T these days. Gone are the supermodel looks, for sure, and the extra weight around her face and neck makes her look older than her years. I had to stifle a giggle when I saw the mutli-tiered ruffled number, imagining KLS in that one - she’d look like a beige Christmas tree!

— Karen
12:12 pm February 19th, 2009

It’s nice you have nothing better to do then talk about other people in a derogatory manner Karen.

— Tim
12:21 pm February 19th, 2009

Karen,
SHE IS PREGNANT. Even if she wasn´t, your comments would still be cruel and a terrible reflection of your character.

— saria
3:55 pm February 19th, 2009

Karen,

Call as you see it, sweetie! KLS is FAT…everyone knows it…pregnant or not…she has gained some weight (not a bad thing). If she were still modeling and smaller, she would DOG another woman who was the size she actually is today. How the lenses change once we change.

We still love her and over-the-top lifestyle…we know she knows good and quality when she smells it…too bad her clothes aren’t so quality-made.

— Do It Diva
10:36 pm February 19th, 2009

Yes, Do It Diva, your post was a lot more thoughtful than mine - maybe I was having a cranky day yesterday. Thanks for putting it in perspective (and not attacking my character).

— Karen
6:45 am February 20th, 2009

There´s a difference between ”fat” and ”gaining some weight”. Yes, KLS may have gained weight, but she is far from fat. Seems some women here are only happy when they put down others.

Perhaps said women should post some pictures of their perfect bodies prior to the next time they post their negative opinions.

— jillf
2:08 pm February 20th, 2009

Karen,

I got your back!

jillf,

:)

— Do It Diva
9:29 am February 24th, 2009