I was going to title this post, “Shameless excuse to see David Beckham in his undies,” but I thought better of it.

Last week, Giorgio Armani unveiled the latest worldwide campaign images featuring the only sports hottie who is just as well known as a fashion icon as he is an acclaimed soccer player.

I’d wager that very few of his fashion fans can even tell you what position David Beckham plays for the Amercian soccer club, Los Angeles Galaxy (did you even know that was the name of the team?).

It’s midfield. I had to look it up.

And to be honest, I did not know the name of the soccer club. Although I remember the buzz and anticipation when he and his wife, Victoria (maybe you’ve heard of her), moved to the states.

At the time, I was more interested in what they were wearing and how David had styled his hair for the occasion.

I love a man who experiments.

Well, last week the Brit took a trip back home to unveil the Emporio Armani Underwear Fall/Winter 2009-10 campaign at Selfridges Oxford Street in London.

David was dressed in a navy blue Giorgio Armani single-breasted suit, but most people were probably more transfixed by the campaign images of him covering the entire front facade of huge department store.

Thousands of Londoners turned up and 300 fans qualified for a VIP meet and greet.

Armani has called upon David time and again to model his product.

We can see why.

It’s a rare combination to have a married with kids world-class athlete, who just happens to love fashion. He looks as good in a suit as he does out of one.

He can be polished and almost wholesome-looking or slightly savage and brutish.

In a statement, Armani said: “David has a great sense of style and is an inspiring role model.”

I wonder who he’s a role model for? Kids or dads?

I hope both.