Well, the fashion world declared their love for “Brüno” even if various ranks of social justice organizations were largely unimpressed and a little appalled by some sterotypes.

Opening weekend box office sales were good, but telling. Friday the film topped the charts at the box office with $14.4 million in sales, Saturday there was a steep decline to $8.8 million. Sunday was a million or so less than that. This is not the way of blockbusters.

This is bad news. Very bad news for any film, according to Time.com in its story, “Box-Office Weekend: Brüno a One-Day Wonder?” The story proposes that Twitter killed Brüno. A variety of groups including the Gay & Lesbian Alliance Against Defamation weren’t so hot on the film and to be sure, there is much to take offense with, but such criticism rarely hurts a film.

In general, any attention is good attention. But not if people are sending out tweets that reach a nation declaring things like “Brüno sucks.”

The fashion world seemed to have embraced Brüno. Perhaps it was starved for attention, any attention. For whatever reason, the fashionistas were not dismissive even though the film mocks the industry and plays a vicious prank on a designer.

According to the fashion industry’s version of Wall Street Journal, Women’s Wear Daily, the only thing that had fashion industry types upset was that Brüno didn’t inflict more embarrassment and humiliation on fashion insiders during filming.

For the Los Angele’s premiere, Sacha Baron Cohen arrived in a sparkly military tank dressed as “Brüno” in a suitably ridiculous ensemble of military-inspired boy shorts and brandishing a golden assault weapon marked with “Chanel”.

And Brüno, aka Sacha Baron Cohen, flaunted wildly imaginative outfits throughout his press tour. He secured covers on two beloved fashion publications and never broke character. What fashionista wouldn’t admire that.

And the movie got some unexpected controversy.

The Los Angeles premiere was scheduled for June 25 (the day that Micheal Jackson died), but the “Brüno” show continued.

Although Women’s Wear Daily reported that Universal Studios banned reporters from asking questions about Jackson on the red carpet and that the movie producers decided to edit out a reference to MJ.

There had been a scene in which Brüno tried to obtain Jackson’s phone number by inviting his sister LaToya Jackson to be a guest on his talk show.

And in a final awkward twist, the red carpet also briefly covered Jackson’s star on Hollywood Boulevard’s Walk of Fame.

But that’s hardly a reason for a film to go from potential smash hit to “danger, Will Robinson, danger.”

Above Cohen wears a Thierry Mugler original (the designer who Beyonce enlisted to style her many elaborate and skimpy outfits for her current world tour) while posing atop supermodel Alessandra Ambrosio of Victoria’s Secret fame for a spread inside July’s Marie Claire.

Britain’s Daily Mail argued the case for Cohen’s most outrageous outfit citing the pink bodysuit for the Berlin premier.

Cohen wore a knitted suit with anatomically-correct knitted genitals. He was not alone. The actor was “accompanied by a group of models, whose suits conveyed a range of different sexualities and genitals - including a transgender male.”

The other unique outfits Cohen showcased during his Europe tour included him dressed as a saucy bull in Madrid, a soldier in hotpants in London, golden ledderhosen in Paris and flaunting a very abbreviated blue pin-striped suit that revealed a red thong in Amsterdam. View the collection here, scroll down to the heading: Which is more outlandish?

The movie itself is full of outlandish moments. I hate to spoil anything, but let’s just say one involves Brüno’s pygmy flight attendant boyfriend. Another could be … oh, I don’t know … maybe Bruno miming oral sex with a deceased member of a disgraced German pop group.

Of the movie, our beloved movie critic Joe Williams has a review with the headline: “Funny at times, ‘Brüno’ falls flaccid”:

“Although ‘Brüno’ is sometimes a wickedly funny flick, the dubious techniques and repellent protagonist produce fewer real laughs than its predecessor (”Borat”),” Williams writes. He later calls

Brüno “a perverted provocateur who will offend gay and straight alike.”

Blessedly, the running time is only 88 minutes, so the schtick doesn’t necessarily have enough time to chaff substantially.

But I have a confession. After I saw in on Friday night I did tweet this: “Brüno verdict: Unimpressed” and then I signed on to Facebook.

The movie is rated R: Pervasive strong and crude sexual content, graphic nudity and language.

And if you missed it, give a listen to the National Public Radio piece: “Brüno” Offensive? Let me count the ways.