So it looks like middle America will finally get a chance to toss around the biggest fashion question of our time in earnest.

Who are you wearing?

Forget about shopping the generic no-name labels because that was all you could afford. Cheap chic is stepping it up a notch.

Issac Mizrahi was not a household name before Target, then that confusing mash of syllables started sliding off midwestern tongues and making cash registers ring.

But now, shoppers are looking for bigger and bigger names to entice them. It’s not enough for things to have better designs and better cuts for the ever-discriminating casual shopper. Now, shoppers of mass market designs are becoming spoiled by celebrity labels.

Vera Wang is selling for less than $30 a Kohl’s. Jean Paul Gaultier is rumored to be designing a special limited-edition collection for Target stores next year. Jimmy Choo is at H&M. Norma Kamali has an $18 batwing cardigan at … Walmart?

I remember when the Jaclyn Smith collection made shoppers at Kmart giddy. Now, we can get Hollywood red carpet designers to hang in our closets on the cheap.

Daisy Fuentes might not be shaking in her fringe boots just yet, but the middle market is getting crowded.

The Olsen twins, now 23, are continuing their plot to take over the world by launching yet another business. The young ladies have signed a deal with J.C. Penney according to a Women’s Wear Daily report.

The intrepid designers already have a popular line among the Hollywood-riche called The Row for men and women (think $300 long sleeved tees, nope, not kidding), and a contemporary label, Elizabeth and James (think $725 “woodland goat fur vest”).

The Olsens have clothes in Wal-Mart, but their world market domination plot couldn’t end there. Penney’s shoppers are seen as a tier above and therefore they must be acquired.

By the way, the junior line will be called Olsenboye, which is the Olsens’ ancestral name. Prices will fall between$20 and $50. Starting in February, the collection will include denim, bottoms, tops, dresses, skirts, shorts, jackets, handbags and shoes according to WWD.

And I’ll end with a quote from Mary-Kate from the WWD article: “Ashley and I felt strongly about creating a unique experience to reach the teen customer, using relevant marketing strategies that would effectively reach this key customer demographic.” OK, if that doesn’t sound like alien assimilation speak then I don’t know what does. You can run, but you can’t hide.

Photo: A look from the Olsenboye line coming to J.C. Penney.