No one here had heard of Borba’s line of purported skin enhancing water until St. Louis Fashion Week kicked off and now, apparently a few folks are acting like junkies. The flavored H20 with exotic ingredients like lychee, guava, acai and gogi berry claims to a variety of skin complaints including clogged pores and wrinkles. But none of the newly converted fashionistas knows where to find the stuff.

If you thought supermarket, you thought wrong. The waters are sold as skin treatments so expect to find them at select Sephora’s and Macy’s or online at borba.com, but not Dierberg’s. Go figure.

I hear that some fashionistas are not yet feigning for their next swig. I saw folks stuffing goody bags to the brim with leftover bottles untouched by front row guests after a few shows and after Wash U’s fashion week closing event, a few folks walked off with cases of the deep-cleansing water.

One spectator noted, “It turned the fashion people into looters.”