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01.15.2009 11:25 pm

My Q&A with MLS Commissioner Don Garber

St. Louis Post-Dispatch
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First off, it was nice to meet the members of the Eads Brigade that came down to the convention center on Thursday. I hope a good time was held by all.

About an hour before the draft began, I sat down with MLS Commissioner Don Garber in the middle of an otherwise empty ballroom down the hall from where the draft was being held. Not surprisingly, we talked about expansion. Here’s a slightly edited transcript of our conversation.

Me: Where do you stand in the expansion process:
Garber: We’re still on track to select two of the applicants by start of the season (March 19). That would be teams 17 and 18, in 2011. We’ve got a lot of work to do and continue to be very engaged in the process with municipalities and city leaders to make sure we have community support and with investors. The soccer community, the corporate community, to assure that every bid is as strong as it can be.

We’re spending a lot of with Jeff to insure that his bid is as good as it can be. That he’s secured corporate support, his facility plan is right, that most importantly can round out his investor group. With the economic crisis, the strength of the investor group becomes even more important in the years to come.

Me: Has the downturn effected the quality of the bids?
Garber: The downturn has effected every business, and sports is not immune from that. In MLS, we’ll see a softening of our corporate sponsorship revenues, though we’re less reliant than most leagues on just one source of revenue. We’ve got ticketing revenue, facility revenue, other revenues that come in through Soccer United Marketing. It has not yet had an effect on our expansion process. Those that had put together strong investor groups have been able to stay in place. Those who have not been able to round out their groups have had more of a challenge to secure the right capital structure to insure that we have an ownership group that’s going to be around for the long term.

Me: As it stands now, Jeff Cooper’s ownership group …
Garber: Not yet finalized.

We really want to be in St. Louis, but in order to be here, we have to continue sure to insure that every aspect of Jeff Cooper’s bid is solid and one of the weaknesses it has today is it that Jeff has not yet been able to secure an investor who has very deep pockets. And that’s not just to satisfy the league’s needs, more importantly that’s to assure that the team will be successful in St. Louis, that it can make the right investments in the community, that it can make the right investments in player development, fan development, marketing, promotion, invest properly in administrative support, both on and off field staff. Those are the things. Lastly should there be economic challenges for the league, we need to know that that group can have a couple rocky years. Right now, we’re not yet secure that his group can satisfy all the objectives so the team will be successful. Now, other bids have other weaknesses. Every bid has got different aspects that needed to be rounded out. Myself and Mark Abbott are spending time with all the prospect to insure that they can be as successful as possible.

No deal’s perfect. One of the requirements is a strong investor group. You can invest in stadium challenges to solve those issues or you can spend against some of the issues that might exist in a market that might not be as strong as another but unless you have the right capital structure, not just in Major League Soccer, but throughout professional sports, you have challenges, and those challenges can be the difference between success and failure.

Me: As it stands now, absent more investors, they wouldn’t be one of your top two choices?
Garber: I wouldn’t want to say that, but you can form your own conclusions.

Me: Where does the expansion process go after these two teams? Have you finally said this is where we’re going to stop for a while?
Garber: We’re an evolving league and an evolving business and if we’re not in the first phase of our development, we’re in the early phase of the league’s lifespan, so it doesn’t make sense for us to look beyond the next round. But that’s some thing that could change over time. It could be a short period of time. We haven’t come to that conclusion yet.

Me: So teams 19 and 20 could join the league in the short term?
Garber: (Shrugs)

Me: You want to be in St. Louis. What can you do to help?
Garber: We’re working hard with Jeff and have done this for the past six months to help him round out his group. We’ve met with investors, pushed investors to him, worked with him on developing his plan, taking him to investments bankers that could help him secure investors and we’ll continue to work with Jeff on that front. I spent a couple hours with him this morning and I speak to him regularly and I’ll reiterate that I believe in this market. Not many cities have the level of soccer knowledge, history, tradition and potential that St. Louis has. We also knew in Philadelphia since the league was founded that it would be a great place for an MLS team and it took us from 1996 to 2008 before we were able to secure the right package of investor, stadium and market support. You need to have three legs on that stool in order to be successful.

Me: Do think at some point Cooper says he’s had enough?
Garber: He’s launched a WPS team, he’s actively engaged in getting into the business. That’s a positive. We’re big supporters of that league and our Soccer United Marketing represents their commercial rights. I think that’s a start but I know Jeff’s aspirations and the city’s aspirations are to have an MLS team.

xxxxx

A short while later, I called up Cooper, who was over at the Missouri Athletic Club, in his team’s “war room,” preparing for Friday’s WPS draft. I don’t remember many of the questions, but the answers weren’t that different anyway. Here are Cooper’s answers:

“What we’re doing is continuing to work, as we always have been. We’ve got a gigantic project which requires a big ownership group. Like we’ve been doing for the past nine months, we’re trying to strengthen our group.”

“I don’t perceive it as being that big a hurdle. I think we are close. We think we’re extremely close.

“As we have been, for six or so months, we’re looking for folks to add to group. I think we’ll be successful. I fully believe get one of the next expansion teams.”

What did you talk about in your meeting this morning with Garber?

“We discussed all aspects of our bid, we talked about each one of the bids, the state of the league, where the league was today, where they expect to be. It was a nice breakfast.”

xxx

The WPS draft is Friday morning in Room 276 at America’s Center at 10 a.m.

18 comments

Comments are closed.

Does Garber ever really tell the truth? He says it’s not about who has the most money(interview with 1380/Bernie Miklasz). Well yeah, Don, apparently it is. He said it was about SSS. Well apparently not, because the one viable candidate left that has a SSS plan and financing is the one you’re hating on the most. We have a minor league baseball stadium (Portland), a Canadian football stadium that’s a dump (Vancouver), and a 2nd tier college football stadium (Miami) vs. a brand spanking new SSS (St. Louis). He says he likes Cooper and the market. Well, once again, apparently not. Cooper was close last year when Philly got their team and he has improved on his ownership group. The only thing we know for sure (certainly not from Garber’s statements) is that SSS don’t me anything, it is about the money and only the money, and he doesn’t care about fans. My guess is what Don is really worried about is whose owner’s box he will be in when the expansion plays it’s first game.

— k c
7:31 am January 16th, 2009

HA-HA-HA-HA-HAAAA-HAAAAAAAA!!!

Howz it feel St. Louis to know your messiah has lied through his teeth to yaz? Looks good on ya cuz your cow pattie of a hick town don’t deserve to be in MLS. Now maybe you’ll do the first and only smart thing in your lives. Quit and get yer fat butts outta the way so that a real and truly deserving city gets into the league!

MIAMI IN MLS, WHERE THEY BELONG, B*TCH!!! >:D

— ultratroll
6:21 pm January 16th, 2009

If Miami is so deserving of a team, then why did the Fusion fail? What makes you think you’re ready now? An owner opens his wallet mentions Barcelona, so now your a soccer fan. I guess you think the REAL Barcelona players are coming to Miami.

— notefan16
10:22 pm January 16th, 2009

Read real slowly, b*tch. Cuz you’re obviously too stupid to understand, b*tch!

The Fusion didn’t fail, b*tch! That scum Horowitz didn’t have the dough. The Fusion was starting to draw ‘em in when MLS pulled the rug right out from under us. Not gonna happen with Barca and Clure bankrollin’ our team. Miami’s comin’ in for 2010, guaranteed, b*tch! And they’re gonna be MLS’s next and greatest superclub, b*tch! And your sad, decayin’ city will continue to crumble under the shit and rust like god intended, b*tch! So go be useless somewheres else, b*tch!

MIAMI IN MLS, WHERE THEY BELONG, B*TCH!!!

— ultratroll
2:52 am January 17th, 2009

Coming from Barca lite, that’s a joke. After three years of Barcelona putting their little league team on the pitch, they will quickly tire of losing, as will the weak supporting Florida fans and they will abandon Miami. If Garber is half as smart as everybody says he is, he will realize this in advance and avoid the embarrassment.

— k c
4:41 am January 17th, 2009

Sez you, b*tch! Barca’s gonna put all it’s expertise behind Miami’s MLS team and create the league’s greatest superclub in no time, b*tch! You an’ all your inbread hillbilly relatives in St. Loser are all haters and crybabies who are just jealous cuz Miami b*tchslaps your skankhole town seven ways to Sunday, b*tch! We deserve MLS, and you don’t, b*tch! And Garber’s gonna make sure that happens for 2010, b*tch! So deal with it and get on with your loser life, b*tch!

MIAMI IN MLS, WHERE THEY BELONG, B*TCH!!! >:D

— ultratroll
1:16 pm January 17th, 2009

Let’s vote on the troll’s “true identity”:

1. Balding, overweight, middle-aged loser who lives in his Mom’s basement (or wishes he did).

2. 12-year old hermaphrodite with a female appearance and elevated testosterone levels.

3. Don Garber.

What do you think?

And, troll–if you can read and understand this–you only get one vote.

— USA_soccer
1:52 pm January 17th, 2009

My guess is Cuban refugee who secretly supports Castro. If that’s the case, please swim back to Cuba and meet up with some sharks along the way.

— k c
2:06 pm January 17th, 2009

No, ultratroll isn’t Cuban, most Cubans are nice and respectful. This D-Bag is most likely Haitian. Hes a Tool, he has to tear us down to build Miami and himself up, pathetic. Grammer isn’t taught in Haiti as ultratroll has showen us all.

— Chris
4:00 pm January 17th, 2009

1. WRONG, B*TCH!

2. WRONG, B*TCH!

3. WRONG, B*TCH! But it might as well be your personal answer, b*tch! Cuz Garber’s gonna award Miami a team to start in 2010 while you St. Loser hillbilly b*tches are gonna be awarded the steam offa his p*ss.

So all you inbred b*tches go ahead an’ laugh right now. Get it outta yer system, b*tches! But real soon yer gonna be bawlin yer eyes out like the crybabies you are. In one year from now, Miami’s gonna prepare to kick off the 2010 season and forever change the face of MLS and soccer in America. While you b*tches in St Loser go back to doin what you do best, havin sex with yer family members, like yer leader Cooper does. And no one wants to be associated with that kinda blight, b*tches!

MIAMI IN MLS, WHERE THEY BELONG, B*TCH!!! >:D

— ultratroll
2:31 am January 18th, 2009

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