Super Bowl to feature 3-D “Monsters vs. Aliens” promo
If you haven’t heard of the upcoming ‘toon “Monsters vs. Aliens,” it will be in your face very soon. A 3-D preview of the movie will air during the Super Bowl on February 1.
In what Dreamworks is calling the biggest promotional event in movie history, up to 150,000 million pairs of 3-D glasses will be given away at Pepsi displays in retail outlets. Although the three-minute long preview will look almost normal to viewers who are not wearing the red-and-blue lenses, the freebie glasses are expected to whet the public’s appetite for the 3-D flick, which opens March 27–and for the broader applications of 3-D technology that have been waiting for a tipping-point event like this one.
NBC, which has the rights to the Super Bowl this year, will air a 3-D episode of “Chuck” later in February. In movie theaters, “My Bloody Valentine” will kick off the next wave of 3-D movies on January 16, the Jonas Brothers’ “3D Concert Experience” opens Feb. 29 and James Cameron’s long-awaited “Avatar” opens on May 22. But the 800-pound gorilla of 3-D releases, the one that has convinced theater owners to invest in digital projection, is “Monsters vs. Aliens.” It’s about ghouls resisting a takeover of Planet Earth by critters from outer space. Sorta like classic-film geeks trying to resist a takeover of the world’s theaters by high-tech spectacles: Resistance is futile.
Here is the trailer for “Monsters vs. Aliens” (in 2-D):
I’m glad to see pro-sports dying. It never deserved the attention and focus that its received. Athletes and celebrities have overexposed themselves and flaunt their disrespect for the common culture. They’re vulgar and irrelevant now. The Super Bowl will go the way of the DoDo bird. It’s over so forget about it. Don’t spend your Sunday drunk driving or beating your wife because other men will think you’re gay for not participating. Most men no longer want to play along with the boy’s club and compare genitals with the sophmores anymore.