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01.08.2009 3:34 am

Center of the tech-toy universe? Maybe it’s St. Louis

St. Louis Post-Dispatch
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When I attend the annual Consumer Electronics Show in Las Vegas, I bring a lot of gadgets with me: a tiny laptop, a smartphone, a digital camera. But my most useful accessory always ends up being my Cardinals cap.

As I troll the booths showcasing the latest tech toys, I wear a name tag that says I am from the Post-Dispatch. But from across a convention-hall floor, people with St. Louis connections can spot that red cap, and they often end up collaring me.

Last night I was chatting with a San Diegan from a software company called Boxee that enables Mac users to aggregate all their music, photos, TV channels and streaming-video sites onto a single screen that can be shared worldwide. (There are lot of all-in-one media solutions being shown here.) At the end of a nice chat, he asked me if the Skyview Drive-in in Belleville was still open. It turns out his wife is from the East Side and attended Wash U.

Then a guy was telling me about the new Sharper Image. He said some investors bought the name of the recently bankrupted tech-store chain and are hoping to restore its luster with value-priced gadgets that will be sold at department and specialty stores. But it turns out the guy was a Cubs fan who was more interested in quizzing me about the Cards’ bullpen.

I always look forward to seeing the Energizer booth, because it’s a St. Louis company whose convention reps spot the red hat and then hand me the top-secret lowdown on the newest battery technologies. Ann Balsamo, who does P.R. for Energizer, said the big news this year will be zinc-air batteries, solar assisted power packs and wireless charging. She said the latter technology involves placing your phones, MP3 players and other devices on an ordinary-looking tabletop with embedded circuitry that charges the device without plugs or wires. Then Ann asked me not to mention that she was wearing bunny ears, because her friends and family read the newspaper and might not realize they were just pink-foam promotional bunny ears with the Energizer logo, and not something, you know, silly. I told her my lips were sealed.

Another booth was promoting Fuji’s Enviromax batteries. They’re free of mercury and packaged with a minimum of plastic. As I was looking at the batteries, a Fuji rep named Jerome Pruett saw my cap, handed me his business card and suggested I should Google him.

Why, I asked.

He said he pitched for the Cardinals in 1967, when he was a 19-year-old phenom with a 100-mph fastball. He roomed with Roger Maris, got pitching tips from Bob Gibson and was looking forward to a long career. But then he blew out his arm, was cut from the team and was drafted into the Army. Now he sells batteries. “But you don’t want to hear my old baseball stories,” he said. “You want to get back to the toys.”

But I did want to hear more. Because long before I ever heard of laptops, smartphones and digital cameras, this boy’s first and favorite toy was a baseball.

3 comments

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Great story. I sport the Birds cap in MN too and it is a great way to chat.
What’s the best tech toy you’ve seen there? How’s the Samsung Phone/Watch/Computer thing?

— Bert
7:50 am January 8th, 2009

Thanks for the very cool article. A red Cards hat or jersey will bring attention almost anywhere in the world. I’ve been stopped by people in Costa Rica, Germany, and other countries. They usually want me to give or trade the hat. Now I always bring several with me when I travel.

— Carl Walther
9:38 am January 8th, 2009

Hey there Red Cap,
Just got through watching an entirely legitimate copy of Slumdog, which I borrowed from my Mumbai-born neighbours because Dean and Alice & John were in a lock-in at the middle school last night. Maggie crashed early, in the midst of a re-watch of Juno (she loves the PennySaver cult-of-love ad), and I made it to the end. The millionaire came in handy this morning when I woke up early (wondering if the sleeping-on-the-floor crew would be merely cranky or powder-keg irritable). But now my eyes are dry and my gang is under one roof, and I need to busy my self with soothing, yet productive, things that will keep me from potentially setting off a spark that might find its way to said explosives.
Miss you when elections come ’round, since caution and busy lives seem to keep so many mum. One thing I’ve noticed in the liberal northeast is that those cultural melting-pot solids that butt up against one another (as my mother witnessed near the White Sox district as a child/adolescent)in the brew can effect many a spoken or nonverbal indicator of disdain.
Luckily, my tone and temper have been developed pretty well alongside the inevitable teenage turbulance (don’t fret: the worst blow-up so far consisted of Alice retaliating “Guess what, Mom?! I’m gonna wear my freaking ipod when I do chores anyway!”)
We’re still gaming away (21st century Glass Bead Game, maybe)and Dean, I think, is enjoying being in the throng of Yankee/BoSox land, having a job still, and coming home to people with love and a sense of humor.
Hope you and the missus are well; think about you often. Happy Chinese New Year, and anything else good to say.
Fran

— KateHepburn
8:17 am January 24th, 2009