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02.09.2010 11:44 am

Post-Dispatch photojournalist Huy Mach and graphic artist Brian Williamson teamed up for an impressive virtual tour of Anheuser-Busch.

Narrated by A-B tour guide Andrea Gioia, the interactive display takes you throughout the brewery’s sprawling St. Louis campus, inside the beechwood…

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02.09.2010 10:22 am
St. Louis Post-Dispatch
Brandweek

credit:Brandweek

Anheuser-Busch InBev doesn’t report for a couple more weeks, but today the No. 2 U.S. brewer, MillerCoors, announced October-December 2009 profit rocketed 89% on prior-year charges, but overall beer volume and sales declined.

MillerCoors was created in 2008 by combining the U.S.…

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02.08.2010 2:53 pm
St. Louis Post-Dispatch
Kirin can't claim Suntory

Kirin can

Japanese beermakers Kirin and Suntory dropped plans to create a combined food and drinks group with $43 billion in annual sales after disagreeing over levels of control in a merged firm,” Reuters and others report.

Investors — the ones who seem to…

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02.07.2010 8:55 pm
St. Louis Post-Dispatch
A-B

Budweiser Clydesdale ad. credit:A-B

So, Lager Headers, did you like the Clydesdale ad?

**UPDATE 7:07AM** Budweiser Clydesdales ad ranks a very strong No. 4 fav ad in USA Today Ad Meter, pretty much justifying A-B’s decision to run it. Bud Light “Light House”…

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02.04.2010 11:10 am
St. Louis Post-Dispatch
Making a Clydesdale ad back in 2008.

Making a Clydesdale ad back in 2008. (See the video below.)

After several days of indecision and a plea for public input, Anheuser-Busch said today it plans to include a Budweiser Clydesdales spot in its five minutes of advertising during this…

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02.04.2010 5:00 am
St. Louis Post-Dispatch
flickr.com/pegasus13

A barrel of beer. credit:flickr.com/pegasus13

*Exclusive to Lager Heads* Anheuser-Busch InBev saw U.S. beer sales drop 12.2% last month compared to last January, according to internal sales figures shown to the Post-Dispatch.

The brewer’s total U.S. beer sales, for both domestic and imports,…

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02.03.2010 3:15 pm

Punxsutawney Phil's Inner Circle hoists Samuel Adams Noble Pils. Michael Ishman/Punxsutawney Spirit

Punxsutawney Phil’s Inner Circle hoists Samuel Adams Noble Pils. Michael Ishman/Punxsutawney Spirit

The folks at the Boston Beer Co., makers of Samuel Adams, are putting a lot of effort into getting the word out about their new spring-seasonal release, Noble Pils.…

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02.03.2010 1:54 pm
St. Louis Post-Dispatch
beersodasports.com

Budweiser and the World Cup together. credit:beersodasports.com

This might seem like a minor hiccup, but it does strike Lager Heads as noteworthy because it shows that even Anheuser-Busch InBev, the world’s largest brewer by volume, does have its limits.

A-B InBev’s Budweiser…

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01.29.2010 11:31 am
St. Louis Post-Dispatch

Here it is. The spot is called “Fence” and it is about a Clydesdale and a young bull who grow up in the same field, separated by a fence. This ad has been the subject of considerable controversy. First Anheuser-Busch wasn’t…

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01.29.2010 6:00 am

Michelob Brewing Co., part of A-B, will be rolling out its newest beer in mid-March, and Michelob brewmaster Adam Goodson poured me a sample last night in his brewery’s tasting room.

Michelob Ginger Wheat is an unfiltered Belgian-style wheat ale…

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