11.19.2008 5:48 pm
Anheuser-Busch to go big on Super Bowl
St. Louis Post-Dispatch
Anheuser-Busch has purchased ten 30-second slots on the February broadcast of the Super Bowl, Lager Heads has learned. The company is filming two 60-second Budweiser spots featuring its Clydesdales. Executives said the “epic” spots are supposed to emphasize the company’s heritage, values and vitality. Anheuser-Busch, which will again be one of the Big Game’s biggest advertisers, taped one of the Clydesdale spots this week near Los Angeles. Several other spots (not featuring Clydesdales) will promote Bud Light, pounding the message of “drinkability.” More news to come…
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Jeremiah McWilliams is a native Virginian who came to the Post-Dispatch in early 2007 to cover beer and other consumer products. He previously covered manufacturing for the Virginian-Pilot newspaper in Norfolk, Va. He is a graduate of Washington and Lee University. 
“Executives said the “epic” spots are supposed to emphasize the company’s heritage, values and vitality.”
It’s a new company. It has no heritage - as for values, would that be the value of the almighty dollar or how to sell out?