Anheuser-Busch has purchased ten 30-second slots on the February broadcast of the Super Bowl, Lager Heads has learned. The company is filming two 60-second Budweiser spots featuring its Clydesdales. Executives said the “epic” spots are supposed to emphasize the company’s heritage, values and vitality. Anheuser-Busch, which will again be one of the Big Game’s biggest advertisers, taped one of the Clydesdale spots this week near Los Angeles. Several other spots (not featuring Clydesdales) will promote Bud Light, pounding the message of “drinkability.” More news to come…
