The Budweiser Clydesdales, stars of some of Anheuser-Busch’s most famous commercials, have started arriving at a new 350-acre breeding farm near Boonville. Anheuser-Busch, the St. Louis brewer that was just bought by InBev of Belgium, is expanding its horse breeding operations about 150 miles west of St. Louis.

Boonville will be a center of Clydesdale operations, working closely with the Clydesdale breeding facility at Grant’s Farm in St. Louis. Boonville will offer swanky digs and plenty of room for a herd of about 100 horses. The farm has a mare/stallion and foaling barn complete with a state-of-the-art veterinary lab and dedicated staff. Each of the property’s ten pastures has a customized walk-in shelter to protect the horses in bad weather. Automatic, free-flowing water dispensers throughout the property will provide fresh, clean water all the time.

The first horses arrived at the facility last month, and others continue to arrive from other Clydesdale locations. The number will eventually stretch above 100 in the next few years.

Lager Heads assumes this means A-B’s marketing department will have plenty of horses to serve as extras in commercials.

The Clydesdales are celebrating their 75th anniversary this year as the symbol of Anheuser-Busch. The Clydesdales were introduced in 1933 to commemorate the repeal of Prohibition. Today, Anheuser-Busch owns more than 250 of the horses, including five traveling hitches that make more than 500 appearances per year.

The first television advertisement featuring the Budweiser Clydesdales aired in 1956, and the first Clydesdales holiday commercial aired in 1976. (It depicted the Merrimack, N.H.-based hitch returning home for the holidays on a snowy evening). The Clydesdales have also been featured in 12 Super Bowl ads. (Read more Lager Heads coverage of the Clydesdales here).