Tony Ponturo, Anheuser-Busch’s sports marketing guru, to retire
Tony Ponturo, Anheuser-Busch’s vice president of global media and sports marketing, will retire from the company on Dec. 31, Lager Heads has learned.
Ponturo has worked at the St. Louis-based brewer for 26 years, and has been recognized as one of the media and sports marketing industries’ top shot callers.
Ponturo, a native of New Jersey, worked at several ad agencies and at NBC before joining Anheuser-Busch in 1982. In the early 1990s, he made the dramatic move of bringing A-B’s media operation in-house. Ponturo gained global responsibilities in 1998, and has helped guide A-B’s investments in properties such as the Super Bowl and the Olympics.
Under Ponturo’s leadership, “Anheuser-Busch became a leading global sports and entertainment marketing powerhouse,” chief executive August A. Busch IV said in a message to employees today. ”Tony has been an invaluable resource to Anheuser-Busch and to me.”
In a two-sentence statement, Ponturo said: “I have had a great career at Anheuser-Busch. The timing was right to move on to the next thing and new adventures.”



Jeremiah McWilliams is a native Virginian who came to the Post-Dispatch in early 2007 to cover beer and other consumer products. He previously covered manufacturing for the Virginian-Pilot newspaper in Norfolk, Va. He is a graduate of Washington and Lee University.
The timing was right? Hah! That’s a good one. I really doubt he had much of a choice. He’s just one of the people who elected to take the retirement that AB offered. If hadn’t taken the retirement now, it would have been forced upon him as soon as InBev takes the helm. This guy wasn’t going anywhere for a few more years, otherwise.