12.03.2008 12:14 pm
InBev India CEO: “We need to dominate the category we are operating in.”
St. Louis Post-Dispatch
Raja Mukherji, the chief executive of InBev India, has a fascinating interview published in Indian business publication Business Standard. He dishes on Stella Artois, flavored beer and InBev’s struggle to get through customs. There is a quote that could sum up the operating philosophy of the company that just took over Anheuser-Busch: “We need to dominate the category we are operating in.” Read the story here.
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Jeremiah McWilliams is a native Virginian who came to the Post-Dispatch in early 2007 to cover beer and other consumer products. He previously covered manufacturing for the Virginian-Pilot newspaper in Norfolk, Va. He is a graduate of Washington and Lee University. 
