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12.03.2008 12:14 pm
InBev India CEO: “We need to dominate the category we are operating in.”
Jeremiah McWilliams
St. Louis Post-Dispatch

Raja Mukherji, the chief executive of InBev India, has a fascinating interview published in Indian business publication Business Standard. He dishes on Stella Artois, flavored beer and InBev’s struggle to get through customs. There is a quote that could sum up the operating philosophy of the company that just took over Anheuser-Busch: “We need to dominate the category we are operating in.” Read the story here.


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URL to article: http://www.stltoday.com/blogzone/lager-heads/anheuser-busch/2008/12/inbev-india-ceo-we-need-to-dominate-the-category-we-are-operating-in/

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