01.29.2009 12:53 pm
Biggest sponsor on this year’s Super Bowl? It won’t be Anheuser-Busch
St. Louis Post-Dispatch
Contrary to Lager Heads‘ expectations, and also contrary to long-standing practice, Anheuser-Busch will NOT be the most profilic advertiser on this Sunday’s Super Bowl. That position will be ceded to PepsiCo, seller of cola, sports drinks and chips. PepsiCo apparently has made a last-minute purchase of extra spots, pushing its airtime to 5 1/2 minutes. It’s important to note that Anheuser-Busch is not cutting back: It has 4 1/2 minutes of air time, which until just this morning was expected to make the brewer the game’s top advertiser yet again. Interesting machinations as we get ready for game day.
(5 votes, average: 3.6 out of 5)
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Jeremiah McWilliams is a native Virginian who came to the Post-Dispatch in early 2007 to cover beer and other consumer products. He previously covered manufacturing for the Virginian-Pilot newspaper in Norfolk, Va. He is a graduate of Washington and Lee University. 
I’m sure someone will find a way to blame this on Auggie III or Brito.
I blame this on Auggie III or Brito
What do you want to bet that Brito makes a play for Pepsi next?
I really like the new Schlafly advertisements.
Brito can’t afford AB, he damn sure can’t buy Pepsi
In 2007, TNS reported, Anheuser-Busch spent almost $23.9 million for its Super Bowl spots. Asuming the net profit per barrel is $25 they would have to sell 956,000 (almost a milion) more barrels of Bud and Bud-Light combined to break even. Annual sales for Bud and Bud-Light combined is about 65 million. Is this really money well spent?
Even as critics say the price of Super Bowl advertisements has risen too far — they can cost up to $85,000 a second.
Isn’t $85,000 about the annual salary of the average employee??? That’s one lost job a second! I figure 270 jobs!
jim63129 - get a girlfriend.
Auggie IV, with the way employees and contractors were treated and thrown out like yesterday’s news I think jim63129 makes a good point.
WOOOW>>> Brito didnt sell off anything today !!!!!
When a family that is raised together has children they often end up in sort of a sibling rivalry- but when two step children get together there is often more of a fight.. specially when marketing dollars have to be divided.. and attention to the brands are divided. Attention to brands hmmm who is paying attention to the marketing of the brands now and how is it happening??? things really have changed recently there.. and its still not certain how things will play out in the past coors was marketed by a group in the same location as the beer was brewed and Miller was marketd by a group in the same location as the beer was brewed.. what does this have to do with marketing brands well it has a lot to do with image and knowing and understanding the grass roots image of a brand. Well thats enough said for now but time will tell here - I think that Yuengling has done things correctly.. they brew there own beer and do not contract brew for anyone.. at least yet… they do there own marketing in house.. in PA and they are and have always been proud to say they are an american beer.. AB is just now getting on the same bandwagon they are even marketing something new that seems to have a remarkable resemblance to yuengling.