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01.29.2009 9:18 am

Coors Light dethrones Miller Lite, becomes No. 3 beer in U.S.

St. Louis Post-Dispatch
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Coors Light has passed Miller Lite to become the No. 3 bestselling beer in the U.S., behind Bud Light and Budweiser from Anheuser-Busch InBev. From a story in the Milwaukee Journal Sentinel:

Miller Lite’s sales last year totaled 17.7 million barrels, down from 18.35 million barrels in 2007, according to trade publication Beer Marketer’s Insights. Meanwhile, Coors Light’s sales increased 2.6%, to 17.75 million barrels compared to 17.3 million barrels.

Both Coors Light and Miller Lite fall under the umbrella of Chicago-based MillerCoors, the U.S. joint venture between SABMiller and Molson Coors that was formed last summer. Which makes this interesting, since these beers — traditionally rivals — are supposed to be complementing each other. Coors Light has been on a tear recently, possibly thanks to its clear marketing message that it is a really cold beer. Miller Lite, on the other hand, has been struggling.

When MillerCoors was formed, executives said the two beers could both grow, and that they wouldn’t just muscle each other out of the way. It’s not clear that hope is being fulfilled.

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5 comments

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Who cares? I still drink St. Louis beer - Budweiser!! No matter what you whiners say, it is still the best, and yes, it is still made in america.

— StL Man
10:51 am January 29th, 2009

I imagine the people who work for the Coors division of SAB/Miller care. There probably isn’t anyone checking on this blog who cares, though. No one will ever take over Bud or Bud Light, because all you zombies have your heads programmed to think that fermented rice water is ‘drinkable’.

I knew a guy who drove trucks for AB. Some of the Bud you drink comes from Columbus, OH. I drink St. Louis beer, it’s called Schlafly.

— b
11:49 am January 29th, 2009

Bud is not the great product they think it is. It was all marketing and now their ads are not so great. New brews are better and more deserving. As for the “queen of Light beers”, I think Coors Light is superior.

— TonyB
12:19 pm January 30th, 2009

I don’t care about Miller or Coors Light. I think both taste rather lousy.
Give me the King!!!

— keith
4:50 pm January 30th, 2009

Bud/Miller/Coors? ugh….

Give me a Two Hearted Ale/Duvel/Rodenbach Grand Cru

— Joe
12:43 am February 1st, 2009