Budweiser and one of NASCAR’s most popular drivers are teaming up to encourage the use of designated drivers.

Anheuser-Busch and Richard Petty, the most decorated driver in the history of NASCAR, recently partnered on a new responsibility campaign reminding fans to use a designated driver. The new campaign launched nationwide last week before Sunday’s NASCAR race in Charlotte.

The campaign materials read, “Designated Drivers…Preferred By Kings Everywhere,” and include the text, “The King of the Road and the King of Beers remind you to choose a designated driver. Two out of three American adults have been or used a designated driver. Thanks for making sure everyone gets home safely.”

The campaign materials include a print ad, outdoor board, T-shirt and sign-making materials. Budweiser’s more than 600 wholesalers nationwide will use those materials locally in their markets at retailer locations, racing venues, in publications and through other promotional race-related outlets.

Since 1982, Anheuser-Busch and its wholesalers have spent more than $750 million in national advertising campaigns and community-based programs to promote responsible drinking and prevent alcohol abuse.