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06.03.2009 9:56 am

Ray Hill to open his own brewery/restaurant; No Anheuser-Busch? No problem!

St. Louis Post-Dispatch
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Ray Hill was last seen hawking his beer, Ray Hill’s Classic American Pilsner, at parties in Kansas City, St. Louis and Washington, D.C. For about a year and a half, Hill - a one-time homebrewer - had the improbable backing of Anheuser-Busch.

America’s biggest brewer made Hill’s beer on a contract basis, the first time A-B had agreed to do such a thing for an outside entrepreneur. Hill, who grew up in the St. Louis area and currently resides in Ferguson, was the frontman and representative for his brand. It was a shot at the big time.

Hill is still chasing his beer-making dreams. But now, he’s out on his own after the alliance with Anheuser-Busch ended by mutual agreement in October. Hill plans to open Ray Hill’s BrewHouse in Ferguson, northwest of St. Louis, in a matter of months.

In the meantime, Hill, 36, is working seven days a week. Kettles have to be polished, tanks have to be moved, and windows have to be ordered. When Lager Heads visited a few days ago, the old building - a former confectionery and liquor store - was more or less gutted. Saws, drywall dust and brewing equipment were all around.

If all goes according to plan, Hill’s establishment will be up and running later this year. Hill has 12 varieties of beer, including pecan ale and American pilsner. The primary focus at first will be to build up the business around St. Louis, selling three-quarters of the company’s beer to wholesalers. (Hill has agreements with three local Anheuser-Busch wholesalers for that purpose.)

“I’m okay with doing my own thing,” Hill said. “To kind of show the world I can.”

At least now, Hill might have an easier time making his case to craft beer aficionados. The partnership with A-B helped grow Hill’s recipe into a regional beer. But some folks dismissed Hill’s pilsner as an Anheuser-Busch product, rather than a homegrown brew. Hill tried to explain that it was his exact recipe, regardless of where the beer was made.

“People in the beer industry would look at my beer and say, ‘Oh, that’s an A-B product,’” Hill said. “And I was like, ‘No! It’s mine. I started it in my kitchen and garage.’”

(Reporter’s note: See the Business section in Friday’s St. Louis Post-Dispatch for the complete story.)

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8 comments

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Go see Ray! He thirsts for knowledge. That’s why he’s on our penny.

— Farmer Stinky Thumbs Arbuckle
10:19 am June 3rd, 2009

I wish you good luck Ray! I was impressed with you and your beer when you came over to the old Dixon Distributing in Godfrey, IL. Ray was just starting to distribute his product through the local AB wholesalers and came over one afternoon and asked us drivers for our support and for us to sample his beer. He also showed up at the Alton Block parties to hand out samples and it showed in increased sales at the grocery stores I delivered to. Good luck with the new brewery/restaurant. Buy American, try a Ray Hill’s!

— teamstertom
11:21 am June 3rd, 2009

Yes, Go See Ray. I have had the pleasure of meeting Ray Hill twice, and enjoying his Lager many times. Ray’s a class act and his product is good stuff (better than anything from the people on Pestalozzi Street). I will surely be in line on opening night.

— Iroussim
10:38 pm June 3rd, 2009

Congratulations, Ray… can’t wait until the restaurant/brew house opens…will definitely be there!

— Ray Hill fan
11:09 pm June 3rd, 2009

Ray is a good guy and he takes pride in his brew. This is truly a local beer made by a local St. Louisan. I have tried his American Pilsner and its smooth with nice flavor. I am looking forward to trying some of his other concoctions at the new BrewHouse.

— RD
11:23 pm June 3rd, 2009

Go Ray!!! you brew it we will come

— RACEPRO
12:56 pm June 5th, 2009

Great beer and a great guy! Congratulations, Ray. We’ll be there when your place opens.

— Nancy
11:32 am June 9th, 2009

And he is a Navy Veteran on top of that! Way to keep it moving Ray!

— vetmomof2
2:40 pm June 10th, 2009