07.20.2009 9:33 am
Anheuser-Busch got $4.4 million in broadcast exposure during All-Star festivities
St. Louis Post-Dispatch
The St. Louis Business Journal has an interesting story here about the monetary value of the broadcast exposure Anheuser-Busch reaped during last week’s Major League Baseball All-Star Game in St. Louis.
Apparently, verbal mentions of the company, an on-screen logo, commercial billboard, stadium signage and a 30-second ad on the broadcast added up to a value of $4.4 million, according to the story. Anheuser-Busch, one of baseball’s major sponsors, received a total of four minutes and 29 seconds of broadcast exposure.
And on an unrelated note…we’re back from vacation, and ready to rock. Sorry for the long absence.
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Jeremiah McWilliams is a native Virginian who came to the Post-Dispatch in early 2007 to cover beer and other consumer products. He previously covered manufacturing for the Virginian-Pilot newspaper in Norfolk, Va. He is a graduate of Washington and Lee University. 
