Molson Coors will work to cut costs and lure consumers with promotional packages during the rest of this year, as forecasting sales trends remains difficult, Reuters is reporting.

Molson Coors, jointly headquartered in Denver and Montreal, makes Coors Light and a variety of Canadian beers. It is one of the key competitors to Anheuser-Busch InBev.

Peter Swinburn, CEO of Molson Coors, told Reuters that it is hard to guess what will happen to beer sales for the rest of the year.

“At the moment there doesn’t seem to be any reason to have undue concern about the second half, but you see the unemployment figures,” Swinburn said, according to the story. “You see what’s happening in the economy.”

Swinburn said Molson is working to be “more agile” in terms of offering promotional or value packages, as recession-weary consumers look for deals. Swinburn said the company is maintaining its “cautious stance” and is focused on controlling costs.

Hmm. Cautious stance? Focused on controlling costs? Reminds us of a certain Belgian brewer that we occasionally cover. We’ll see who plays this game better in a tough economy.