Lager Heads returns, starts thinking about Anheuser-Busch InBev’s Super Bowl plan
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Hi folks, thanks for all the well-wishes. We’re back from vacation - relaxed, happy, and ready to kick some tail. Much news to weed through today.
It’s hard to believe, since the NFL season hasn’t even started, but advertisers are already starting to think hard about the Super Bowl. A number of big companies have already signed up, including Anheuser-Busch InBev. Interestingly, the network is charging less for airtime than last year, possibly in an acknowledgment that the shaky economy is still making advertisers nervous.
From a story in MediaBuyerPlanner.com:
CBS has sold 65% of its Super Bowl XLIV inventory, or about 40 of its 62 available spots. Prices are at about $2.8 million per spot, flat or slightly lower than what NBC pulled for the 2009 Super Bowl.
NBC snared between $2.8 million and $2.9 million per spot, with some advertisers paying as much as $3 million last February; Fox pulled about $2.7 million per spot in 2008, writes Adweek. …
Anheuser-Busch InBev, CareerBuilder.com and Pepsi are all confirmed to have purchased ads during the upcoming Super Bowl. General Motors is said to be considering whether it will advertise during the game. The automaker took a pass on the Super Bowl in 2009.
No word yet on whether Anheuser-Busch InBev will have as heavy a presence on this Super Bowl as it has on previous ones. Stay tuned.
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Jeremiah McWilliams is a native Virginian who came to the Post-Dispatch in early 2007 to cover beer and other consumer products. He previously covered manufacturing for the Virginian-Pilot newspaper in Norfolk, Va. He is a graduate of Washington and Lee University. 
Great..!
My opportunity to start the comment section…
Let me guess… Probably some people here will start cursing Brito and AB-Inbev for the decline of the TV revenues and how their sourcing practices are even deflating the costs of the Super Bowl ads…
Then somebody probably will say that all the Craft brewers in the counry should pitch in and do their own superbowl ad, since American Football is American so the beer that fans drink should be American…
Somebody will say that they will drink Miller totally oblivious to the fact that Miller is South African and pretty much everybody will agree that they will stop drinking Bud to the detriment of all the communities where AB operates and hence killing even more American jobs…
No,Steve….wasn’t going to say anything about any of that. Actually was going to say that the only thing that I know two things about the upcoming Super Bowl…how much ad time is and that the Rams won’t be anywhere near there unless they have tickets.
Haha! Completly agree Steve!
My post has to do with the article. It has nothing to do with beer, but neither does Anhueser Busch, so sue me.
What did that say? General Motors is considering an ad? Get the hell out of here. If they spend almost $3 million on one stinking ad, someone over there needs to be kicked in the groin repeatedly, until the kicker’s legs have cramped up, and can no longer kick. That’s tax payer money, jerks. They would be better off putting that $3 million towards R&D to come up with a car that is dependable, and that people want to drive.
Here we go again, The Post-Dispatch giving free publicity for beer. Beer is BOOZE. BOOZE causes home breakups, vehicle accident deaths, loss of jobs, etc, etc, etc.