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This is for any Lager Heads readers who missed our story in the Post-Dispatch on Sunday. We wanted to know: Where is August Busch IV, the former CEO of Anheuser-Busch? Ever since InBev took over Anheuser-Busch, Busch has been flying under the radar, despite seeming to have an assigned role in the combined company.

Anheuser-Busch InBev said Busch’s work for the company has been limited to behind-the-scenes activity. A spokeswoman told us that his contributions “have proven very valuable,” especially relating to the U.S. market. She did not enumerate those contributions. The company also declined to say how many board meetings Busch attended, or when.

Excerpts from the story:

Busch wasn’t supposed to slip out of the public’s eye [after the InBev deal]. The new regime had given him a seat on the board of the combined company and a lucrative consulting deal - indications that he would be a sort of public ambassador for the new Anheuser-Busch InBev. Many expected him to ease Anheuser-Busch’s transition to new ownership, and act as a liaison between the new owners and A-B’s many constituencies.

It hasn’t worked out that way.

Since the buyout, Busch has not been spotted at industry events. No quotes in media reports, no pictures at meet-and-greets. From trade meetings to sales conferences with distributors, Busch has been a no-show.

“He has not been visible in the beer industry,” said Harry Schuhmacher, editor of Beer Business Daily. “I just haven’t heard of him being around.”

The disappearance seems odd given how much InBev paid for Busch’s services. As part of the buyout, InBev made him a highly paid consultant for Carlos Brito, CEO of the combined company.

Busch, 45, received $10.35 million as a lump sum and started collecting additional fees of about $120,000 a month. He also got a personal security detail and free access to events sponsored by A-B.

The official merger document seemed to outline a clear role for him at Anheuser-Busch InBev. At Brito’s request, Busch would advise InBev on new products; review marketing programs; meet with retailers, wholesalers, advertisers and the media; scrutinize the quality of Anheuser-Busch’s beers; and give advice about A-B’s relationship with charitable organizations and local communities.

“He was supposed to represent continuity from one era to the next, but I don’t know if he’s played much of a role” in the combined company, said Benj Steinman, editor of Beer Marketer’s Insights.

Busch , who studied finance at St. Louis University, was most known inside Anheuser-Busch as a marketer before he was named CEO in 2006. He helped guide big, successful campaigns including “Whassup” and the Budweiser frogs.

But it’s not clear if he can use that marketing expertise, if not with Anheuser-Busch InBev. For Busch, the deal with InBev appears to represent a pair of golden handcuffs. InBev’s various non-compete and anti-nepotism rules might prohibit Busch from owning a brewpub, microbrewery, or beer wholesaler. Bottom line: We’ll keep our ear to the ground to see if anything changes.