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11.20.2009 2:48 pm

Budweiser’s global advertising director speaks

St. Louis Post-Dispatch

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We would like to thank St. Louis University for the delicious coffee and pastry we enjoyed this morning, as well as for the interesting discussion of Budweiser’s global prospects. That discussion touched off the Boeing Institute of…

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11.20.2009 12:39 pm

Will Bud family “megabranding” backfire on Anheuser-Busch?

St. Louis Post-Dispatch

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About 18 months ago, Anheuser-Busch executives started publicly touting a new strategy to boost sales and profits: Adding new line extensions to Bud Light and Budweiser. Each big beer would be the main component of a “megabrand.”…

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11.19.2009 5:05 pm

Anheuser-Busch pushes through recession, tries to boost Bud Light as wholesalers fret about future

St. Louis Post-Dispatch

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One year of Anheuser-Busch InBev is now in the bag. Wednesday marked the birthday of the world’s biggest brewer, when InBev of Belgium officially took control of St. Louis-based Anheuser-Busch, which it had been eyeing as a…

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11.17.2009 4:16 pm

On the 365th day of Anheuser-Busch InBev, we look back, and ahead

St. Louis Post-Dispatch

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We have heartily enjoyed helping to put together the Post-Dispatch’s four-day series on the first anniversary of Anheuser-Busch InBev. In case you’ve missed some of the work, here is a compilation, just in time for the…

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11.12.2009 8:40 pm

Russell Ackoff’s big idea: Spend less on marketing, and sell more beer. (A lot more.)

St. Louis Post-Dispatch

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The Wall Street Journal has a fascinating piece about the life and times of management theorist Russell Ackoff, who died Oct. 29 at age 90. Ackoff, apparently, put his stamp on a number of big companies,…

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11.12.2009 8:40 pm

Lager Heads on Extra Edition

St. Louis Post-Dispatch

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We will be on KMOV’s “Extra Edition” on Saturday morning (channel 4, 10 a.m. central time) to discuss the one-year anniversary of Anheuser-Busch InBev, and what it means for St. Louis. Should be fun. Consider this…

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11.12.2009 8:40 pm

Eavesdropping on an interview with Molson Coors’ top lawyer

St. Louis Post-Dispatch

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Yeah, we know…this is a blog about beer, not about lawyers. But we couldn’t resist passing along this story about Molson Coors Brewing’s chief legal officer, Sam Walker. It caught our eye and is a fascinating look…

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11.12.2009 10:06 am

Updated: Anheuser-Busch InBev reports smaller beer sales and revenues; Profits beat estimates

St. Louis Post-Dispatch

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Anheuser-Busch InBev, the world’s biggest brewer, said beer sales in the third quarter dropped in the midst of a rough economy. But despite struggles in the key U.S. market, the company managed to make a bigger…

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11.04.2009 3:49 pm

Do brewery mergers call regulation, “three-tier” system into question?

St. Louis Post-Dispatch

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Lager Heads had the honor of moderating a fascinating - and heated - panel at a beer conference last month in Chicago. The topic: Globalization and its effect on the regulation of alcohol in the U.S.

We wanted…

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11.04.2009 1:13 pm

Russian bear takes a bite out of Carlsberg

St. Louis Post-Dispatch

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Danish brewer Carlsberg, the world’s fourth- largest beer maker, cut its full-year sales forecast, saying the Russian market will contract more than it expected this year.

That news comes courtesy of Bloomberg, which dives into the company’s…

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