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12.01.2009 5:49 pm

Eavesdropping on an interview with Tony Ponturo, Anheuser-Busch’s former sports guru

St. Louis Post-Dispatch

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The Washington TimesTim Lemke has a fascinating interview with Tony Ponturo, who retired about a year ago as Anheuser-Busch’s vice president of global media, sports and entertainment marketing.

Ponturo was arguably one of the most influential people…

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11.23.2009 3:50 pm

Heineken has a new U.S. CEO, and new challenges

St. Louis Post-Dispatch

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The newest CEO of of Heineken’s U.S. business has seen some crazy stuff. He once ordered his brewery in the Congo barricaded as militants fought outside. Now, Dolf Van den Brink has to demonstrate cool under a…

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11.20.2009 2:48 pm

Budweiser’s global advertising director speaks

St. Louis Post-Dispatch

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We would like to thank St. Louis University for the delicious coffee and pastry we enjoyed this morning, as well as for the interesting discussion of Budweiser’s global prospects. That discussion touched off the Boeing Institute of…

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11.20.2009 12:39 pm

Will Bud family “megabranding” backfire on Anheuser-Busch?

St. Louis Post-Dispatch

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About 18 months ago, Anheuser-Busch executives started publicly touting a new strategy to boost sales and profits: Adding new line extensions to Bud Light and Budweiser. Each big beer would be the main component of a “megabrand.”…

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11.19.2009 5:05 pm

Anheuser-Busch pushes through recession, tries to boost Bud Light as wholesalers fret about future

St. Louis Post-Dispatch

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One year of Anheuser-Busch InBev is now in the bag. Wednesday marked the birthday of the world’s biggest brewer, when InBev of Belgium officially took control of St. Louis-based Anheuser-Busch, which it had been eyeing as a…

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11.12.2009 8:40 pm

Russell Ackoff’s big idea: Spend less on marketing, and sell more beer. (A lot more.)

St. Louis Post-Dispatch

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The Wall Street Journal has a fascinating piece about the life and times of management theorist Russell Ackoff, who died Oct. 29 at age 90. Ackoff, apparently, put his stamp on a number of big companies,…

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11.12.2009 10:06 am

Updated: Anheuser-Busch InBev reports smaller beer sales and revenues; Profits beat estimates

St. Louis Post-Dispatch

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Anheuser-Busch InBev, the world’s biggest brewer, said beer sales in the third quarter dropped in the midst of a rough economy. But despite struggles in the key U.S. market, the company managed to make a bigger…

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11.03.2009 10:47 am

Anheuser-Busch president David Peacock is Advertising Age’s No. 7 “Power Player”

St. Louis Post-Dispatch

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If we know Dave Peacock, he’ll probably shrug off this recognition. But we found it fascinating that Peacock was high on the list of Advertising Age’s list of “Power Players.” Peacock is No. 7. AdAge points out that…

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11.02.2009 7:34 pm

Remembering Henry Herbst, historian and friend of St. Louis

St. Louis Post-Dispatch

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Sitting on our desk is a labor of love. It’s a 270-page, richly illustrated book called “St. Louis Brews: 200 Years of Brewing in St. Louis.” We are looking forward to reading it. Judging by the…

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11.02.2009 7:30 pm

What does your choice of beer say about you?

St. Louis Post-Dispatch

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Now this is fascinating. Did you know that, if you are a Heineken drinker, you are more…

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