Lager Heads

Budweiser’s global advertising director speaks

Jeremiah McWilliams — Fri, 20 Nov 2009 20:48:49 +0000

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We would like to thank St. Louis University for the delicious coffee and pastry we enjoyed this morning, as well as for the interesting discussion of Budweiser’s global prospects. That discussion touched off the Boeing Institute of…

Will Bud family “megabranding” backfire on Anheuser-Busch?

Jeremiah McWilliams — Fri, 20 Nov 2009 18:39:10 +0000

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About 18 months ago, Anheuser-Busch executives started publicly touting a new strategy to boost sales and profits: Adding new line extensions to Bud Light and Budweiser. Each big beer would be the main component of a “megabrand.”…

Anheuser-Busch pushes through recession, tries to boost Bud Light as wholesalers fret about future

Jeremiah McWilliams — Thu, 19 Nov 2009 23:05:37 +0000

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One year of Anheuser-Busch InBev is now in the bag. Wednesday marked the birthday of the world’s biggest brewer, when InBev of Belgium officially took control of St. Louis-based Anheuser-Busch, which it had been eyeing as a…

On the 365th day of Anheuser-Busch InBev, we look back, and ahead

Jeremiah McWilliams — Tue, 17 Nov 2009 22:16:48 +0000

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We have heartily enjoyed helping to put together the Post-Dispatch’s four-day series on the first anniversary of Anheuser-Busch InBev. In case you’ve missed some of the work, here is a compilation, just in time for the…

The rise of Anheuser-Busch InBev

Jeremiah McWilliams — Fri, 13 Nov 2009 22:47:59 +0000

When it first made its bid for Anheuser-Busch last year, few St. Louisans had ever heard of InBev, the Belgian-Brazilian hybrid that had rapidly grown into one of the world’s top brewers. As part of a four-day Post-Dispatch series starting Sunday, we…

Russell Ackoff’s big idea: Spend less on marketing, and sell more beer. (A lot more.)

Jeremiah McWilliams — Fri, 13 Nov 2009 02:40:29 +0000

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The Wall Street Journal has a fascinating piece about the life and times of management theorist Russell Ackoff, who died Oct. 29 at age 90. Ackoff, apparently, put his stamp on a number of big companies,…

Lager Heads on Extra Edition

Jeremiah McWilliams — Fri, 13 Nov 2009 02:40:19 +0000

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We will be on KMOV’s “Extra Edition” on Saturday morning (channel 4, 10 a.m. central time) to discuss the one-year anniversary of Anheuser-Busch InBev, and what it means for St. Louis. Should be fun. Consider this…

Eavesdropping on an interview with Molson Coors’ top lawyer

Jeremiah McWilliams — Fri, 13 Nov 2009 02:40:02 +0000

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Yeah, we know…this is a blog about beer, not about lawyers. But we couldn’t resist passing along this story about Molson Coors Brewing’s chief legal officer, Sam Walker. It caught our eye and is a fascinating look…

Updated: Anheuser-Busch InBev reports smaller beer sales and revenues; Profits beat estimates

Jeremiah McWilliams — Thu, 12 Nov 2009 16:06:22 +0000

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Anheuser-Busch InBev, the world’s biggest brewer, said beer sales in the third quarter dropped in the midst of a rough economy. But despite struggles in the key U.S. market, the company managed to make a bigger…

Lager Heads has one year under its belt. Thanks, readers.

Jeremiah McWilliams — Thu, 05 Nov 2009 22:55:48 +0000

Today is Lager Heads‘ first birthday. It has received 1.54 million hits in that time, ranking it No. 9 among Post-Dispatch blogs. They grow up so fast! Thanks to all the readers who have made our project a success.

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