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Trade publication Beer Marketer’s Insights found some interesting nuggets in the advertising budgets of America’s two biggest brewers.

After jumping mainstream media spending by 18 percent in the first quarter, Anheuser-Busch InBev “dialed back” in the second quarter. In…

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The Ad Club of St. Louis has a message for Bob Lachky: We love you, man!

Lachky, former chief creative officer of Anheuser-Busch, will be honored at a luncheon today…

The beer industry is struggling. We get that. The current economic situation testing the theory that beer is  “recession-resistant,” as we have been told numerous times.

In a spot of good news, the Washington-based Beer Institute released numbers showing that beer shipments…

We all knew what was going to happen when InBev bought Anheuser-Busch late last year. The notoriously frugal InBev would slash Anheuser-Busch’s storied marketing budget. The commercials people have come to enjoy would vanish, and brands would languish.

We knew this, right?…

The executives at Anheuser-Busch InBev are no doubt familiar with one of the criticisms that dogged InBev for a good while before it took over Anheuser-Busch: That the company is much more interested in - and proficient at - cutting costs than…

Will beer companies’ sports marketing keep rolling through a recession?

That’s the question that reporters from Forbes and Reuters pondered in a couple of recent articles. Basically, the takeaway seems to be that lots of marketers are pulling back on marketing spending -…

Adweek is reporting here that Anheuser-Busch has bid adieu to one of its longtime advertising shops, San Francisco-based Goodby, Silverstein & Partners, the agency that produced the Budweiser Lizards and scores of other commercials for the brewer over a span of nearly 15 years.

This…

Advertising Age’s Jeremy Mullman, one of Lager Heads‘ more prolific competitors, has a good story about how Anheuser-Busch is changing its relationships with advertising agencies. Basically, the company plans to change its payment system to pay by the project, rather than…

Lager Heads understands that the St. Louis Blues hockey team will take radio production functions in-house as Bud Productions, the broadcast production unit of Anheuser-Busch, pulls out of the Blues Radio Network and shuts down on Jan. 1.

The Blues network is comprised of…