09.09.2009 9:36 am
Did Bud Light take Budweiser down?
St. Louis Post-Dispatch
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Did Bud Light hurt Budweiser? Advertising Age contributor Al Ries thinks so.
Ries recently penned a fascinating and provocative article in Ad Age about how - as he sees it - brand extensions are a bad idea. The article is entitled: “Slowly But…
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