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09.23.2009 11:06 am

What makes Pabst Blue Ribbon a “recession juggernaut”?

St. Louis Post-Dispatch

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Pabst Blue Ribbon is a recession juggernaut, but not just because it’s cheap,” Advertising Age scribe Jeremy Mullman reports.

PBR sales are up an “astounding” 25 percent this year, Mullman writes, quoting data from Information Resources Inc. From the story:

While cheaper…

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09.22.2009 9:41 am

Can beer prices keep going up? Should they?

St. Louis Post-Dispatch

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If they pay attention, statisticians and humble beer drinkers might notice something interesting these days. Prices for a lot of everyday items like produce and dairy seem to be hanging steady or falling in this recession.…

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09.02.2009 9:30 am

Post-InBev, where did August Busch IV go?

St. Louis Post-Dispatch

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This is for any Lager Heads readers who missed our story in the Post-Dispatch on Sunday. We wanted to know: Where is August Busch IV, the former CEO of Anheuser-Busch? Ever since InBev took over Anheuser-Busch, Busch has been flying…

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09.01.2009 10:19 am

Lager Heads returns, starts thinking about Anheuser-Busch InBev’s Super Bowl plan

St. Louis Post-Dispatch

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Hi folks, thanks for all the well-wishes. We’re back from vacation - relaxed, happy, and ready to kick some tail. Much news to weed through today.

It’s hard to believe, since the NFL season hasn’t even…

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08.21.2009 10:55 am

Missouri’s craft brewers weather the recession

St. Louis Post-Dispatch

[This is a sneak peak of part of a story that will run Sunday in the St. Louis Post-Dispatch. You heard it here first. Get our Twitter updates here.]

St. Louis’ craft brewers are saying they have something more than quirkiness: Staying power.

Craft brewers…

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08.07.2009 2:29 pm

Are brewers ambivalent about cheap beer?

St. Louis Post-Dispatch

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We’ve got a little more perspective to flesh out our story about how Natural Light’s advertising has gone national, hitting cable channels like Comedy Central, Spike and Versus that attract that all-important young male demographic.

One reason…

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08.03.2009 1:26 pm

MillerCoors, one year later: Cost savings on track, market share hanging steady

St. Louis Post-Dispatch

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One year after the joint venture between SABMiller and Molson Coors shook the beer-making world, the merger has achieved efficiencies that have surpassed goals set by company leaders, the Denver Business Journal reports.

The joint venture, which became official…

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08.03.2009 12:39 pm

Anheuser-Busch’s smaller brands post spotty results

St. Louis Post-Dispatch

Trade publication Beer Marketer’s Insights has a fascinating item this week about Anheuser-Busch’s new and recently-acquired brands. Beyond the headlines and the big brands, there are pretty spotty results for A-B’s quieter brands.

Alert readers may know Budweiser and Bud Light are struggling…

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07.27.2009 10:53 am

Beer industry down over Fourth of July and stays flat this year. Could it be the advertising?

St. Louis Post-Dispatch

The beer industry is struggling. We get that. The current economic situation testing the theory that beer isĀ  “recession-resistant,” as we have been told numerous times.

In a spot of good news, the Washington-based Beer Institute released numbers showing that beer shipments…

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07.21.2009 9:05 am

Anheuser-Busch tries to go upscale with Belgian beers

St. Louis Post-Dispatch

Lager Heads usually leaves beer tastings to more expert palates, such as those belonging to our Post-Dispatch colleagues Tim Townsend or Adam Jadhav.

But occasionally we like to jump into the game ourselves. The story below, the result of a recent foray into…

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