[Get our Twitter updates here.]
About 18 months ago, Anheuser-Busch executives started publicly touting a new strategy to boost sales and profits: Adding new line extensions to Bud Light and Budweiser. Each big beer would be the main component of a “megabrand.”…
(2 votes, average: 3.5 out of 5)
Loading ...[Get our Twitter updates here.]
So a funny thing happened on the way to taping this week’s Saturday Night Live. Anheuser-Busch went and bought all the national commercials within the broadcast.
Yep, all of them. That means that Anheuser-Busch is going to hit viewers with…
(No Ratings Yet) Loading ...[Get our Twitter updates here.]
We will be out of the country early next month, so unfortunately we will miss what promises to be one of the biggest beer launches of the year: Anheuser-Busch’s Oct. 5 nationwide launch of Bud Light…
(5 votes, average: 4.8 out of 5) Loading ...[Get our Twitter updates here.]
Last month, I called Grey Eagle Distributors, the St. Louis County wholesaler for Anheuser-Busch beers, asking about the newest addition to A-B’s roster: Bud Light Golden Wheat. Dave Berkbigler, brand development manager at the big wholesale house, invited…
(8 votes, average: 3.75 out of 5) Loading ...[Get our Twitter updates here, and check out the Post-Dispatch on Tuesday for more beer coverage.]
It’s been kind of quiet recently on the wheat beer front here at Lager Heads, since we broke the news of the existence of Bud Light Golden Wheat.…
(3 votes, average: 3.67 out of 5) Loading ...Trade publication Beer Marketer’s Insights has a fascinating item this week about Anheuser-Busch’s new and recently-acquired brands. Beyond the headlines and the big brands, there are pretty spotty results for A-B’s quieter brands.
Alert readers may know Budweiser and Bud Light are struggling…
(No Ratings Yet) Loading ...It’s been a whole 13 months since Anheuser-Busch rolled out Bud Light Lime. The citrus-flavored brew, a brand extension to A-B’s bestselling beer, quickly became the beer industry’s most successful new product in recent memory.
But come on, guys! This blog has…
(5 votes, average: 1.6 out of 5) Loading ...Many thanks to all the readers who weighed in on Lager Heads‘ recent posts regarding KSDK’s story on Anheuser-Busch. We appreciate the advice, criticism, attaboys…whatever. And thanks also for bearing with us when we published a bit of blunt opinion regarding…
(2 votes, average: 3 out of 5) Loading ...
