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11.03.2009 10:47 am

Anheuser-Busch president David Peacock is Advertising Age’s No. 7 “Power Player”

St. Louis Post-Dispatch

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If we know Dave Peacock, he’ll probably shrug off this recognition. But we found it fascinating that Peacock was high on the list of Advertising Age’s list of “Power Players.” Peacock is No. 7. AdAge points out that…

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11.02.2009 7:30 pm

What does your choice of beer say about you?

St. Louis Post-Dispatch

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Now this is fascinating. Did you know that, if you are a Heineken drinker, you are more…

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09.22.2009 10:41 am

Updated: Anheuser-Busch to pull Bud Light Fan Cans from Mizzou after complaint

St. Louis Post-Dispatch

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Anheuser-Busch complied with a request from the chancellor of the University of Missouri to pull black and gold Bud Light Fan Cans from store…

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09.09.2009 8:11 pm

Getting out of the office with the guys from Anheuser-Busch

St. Louis Post-Dispatch

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We spent a fun morning on Wednesday with Pete Kraemer, Anheuser-Busch’s vice president of supply. Kraemer and about 300 other A-B staffers were out and about, canvassing grocery stores and other retail outlets to see how…

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09.09.2009 9:36 am

Did Bud Light take Budweiser down?

St. Louis Post-Dispatch

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Did Bud Light hurt Budweiser? Advertising Age contributor Al Ries thinks so.

Ries recently penned a fascinating and provocative article in Ad Age about how - as he sees it - brand extensions are a bad idea. The article is entitled: “Slowly But…

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09.02.2009 9:29 am

What’s changing inside Anheuser-Busch’s marketing department?

St. Louis Post-Dispatch

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The Sports Business Journal has a couple of fascinating stories on what has - and hasn’t - changed inside Anheuser-Busch’s marketing department since InBev took over. They are good reads.

Bottom line: Anheuser-Busch is shifting marketing dollars around, and…

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08.21.2009 3:38 pm

Bud Light college-color program draws criticism

St. Louis Post-Dispatch

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Dozens of colleges are up in arms over a new Anheuser-Busch marketing campaign that features Bud Light beer cans emblazoned with local schools’ team colors, the Wall Street Journal is reporting here. From the story:

Many college administrators contend that the…

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08.17.2009 11:35 am

Is Anheuser-Busch a “copycat”? You decide.

St. Louis Post-Dispatch

Reporter’s note: This is for all you lager heads out there who didn’t see the St. Louis Post-Dispatch on Sunday. Enjoy!

After word leaked out recently that Anheuser-Busch was getting ready to test-market a new beer called Select 55 - billed as “the world’s…

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08.13.2009 9:44 am

Updated: Anheuser-Busch InBev sold less beer, made more money in second quarter

St. Louis Post-Dispatch

[Get our Twitter updates here, and check the St. Louis Post-Dispatch on Friday for a bunch of beer coverage.]

Anheuser-Busch InBev managed to squeeze more profits from smaller beer sales in its second quarter.

The company’s beer sales - measured by liquid sold - fell…

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08.10.2009 9:59 am

Updated: Bud Light to get big marketing push as sales drop

St. Louis Post-Dispatch

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Anheuser-Busch is planning a marketing blitz behind Bud Light for the rest of the summer to counter a decline in the biggest U.S. beer brand.

Beginning this month, spending to support…

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