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About 18 months ago, Anheuser-Busch executives started publicly touting a new strategy to boost sales and profits: Adding new line extensions to Bud Light and Budweiser. Each big beer would be the main component of a “megabrand.”…

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One year of Anheuser-Busch InBev is now in the bag. Wednesday marked the birthday of the world’s biggest brewer, when InBev of Belgium officially took control of St. Louis-based Anheuser-Busch, which it had been eyeing as a…

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Anheuser-Busch InBev, the world’s biggest brewer, said beer sales in the third quarter dropped in the midst of a rough economy. But despite struggles in the key U.S. market, the company managed to make a bigger…

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If we know Dave Peacock, he’ll probably shrug off this recognition. But we found it fascinating that Peacock was high on the list of Advertising Age’s list of “Power Players.” Peacock is No. 7. AdAge points out that…

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Now this is fascinating. Did you know that, if you are a Heineken drinker, you are more…

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Anheuser-Busch complied with a request from the chancellor of the University of Missouri to pull black and gold Bud Light Fan Cans from store…

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We spent a fun morning on Wednesday with Pete Kraemer, Anheuser-Busch’s vice president of supply. Kraemer and about 300 other A-B staffers were out and about, canvassing grocery stores and other retail outlets to see how…

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Did Bud Light hurt Budweiser? Advertising Age contributor Al Ries thinks so.

Ries recently penned a fascinating and provocative article in Ad Age about how - as he sees it - brand extensions are a bad idea. The article is entitled: “Slowly But…

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The Sports Business Journal has a couple of fascinating stories on what has - and hasn’t - changed inside Anheuser-Busch’s marketing department since InBev took over. They are good reads.

Bottom line: Anheuser-Busch is shifting marketing dollars around, and…

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Dozens of colleges are up in arms over a new Anheuser-Busch marketing campaign that features Bud Light beer cans emblazoned with local schools’ team colors, the Wall Street Journal is reporting here. From the story:

Many college administrators contend that the…