What does your choice of beer say about you?
[Get our Twitter updates here. And tune in to KMOX, AM 1120 today at 4:20 to hear us chat with Mark Reardon about this.]
Now this is fascinating. Did you know that, if you are a Heineken drinker, you are more…
Updated: Anheuser-Busch to pull Bud Light Fan Cans from Mizzou after complaint
[Get our Twitter updates here. and tune in to KMOX now (4:20 pm Tuesday) to hear us chat about Fan Cans.]
Anheuser-Busch complied with a request from the chancellor of the University of Missouri to pull black and gold Bud Light Fan Cans from store…
Getting out of the office with the guys from Anheuser-Busch
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We spent a fun morning on Wednesday with Pete Kraemer, Anheuser-Busch’s vice president of supply. Kraemer and about 300 other A-B staffers were out and about, canvassing grocery stores and other retail outlets to see how…
Did Bud Light take Budweiser down?
What’s changing inside Anheuser-Busch’s marketing department?
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The Sports Business Journal has a couple of fascinating stories on what has - and hasn’t - changed inside Anheuser-Busch’s marketing department since InBev took over. They are good reads.
Bottom line: Anheuser-Busch is shifting marketing dollars around, and…
Bud Light college-color program draws criticism
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Dozens of colleges are up in arms over a new Anheuser-Busch marketing campaign that features Bud Light beer cans emblazoned with local schools’ team colors, the Wall Street Journal is reporting here. From the story:
Many college administrators contend that the…
Is Anheuser-Busch a “copycat”? You decide.
Reporter’s note: This is for all you lager heads out there who didn’t see the St. Louis Post-Dispatch on Sunday. Enjoy!
After word leaked out recently that Anheuser-Busch was getting ready to test-market a new beer called Select 55 - billed as “the world’s…
Updated: Anheuser-Busch InBev sold less beer, made more money in second quarter
[Get our Twitter updates here, and check the St. Louis Post-Dispatch on Friday for a bunch of beer coverage.]
Anheuser-Busch InBev managed to squeeze more profits from smaller beer sales in its second quarter.
The company’s beer sales - measured by liquid sold - fell…
Updated: Bud Light to get big marketing push as sales drop
[Get our Twitter updates here, and check out the Post-Dispatch tomorrow for additional coverage.]
Anheuser-Busch is planning a marketing blitz behind Bud Light for the rest of the summer to counter a decline in the biggest U.S. beer brand.
Beginning this month, spending to support…




