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11.20.2009 12:39 pm

Will Bud family “megabranding” backfire on Anheuser-Busch?

St. Louis Post-Dispatch

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About 18 months ago, Anheuser-Busch executives started publicly touting a new strategy to boost sales and profits: Adding new line extensions to Bud Light and Budweiser. Each big beer would be the main component of a “megabrand.”…

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11.19.2009 5:05 pm

Anheuser-Busch pushes through recession, tries to boost Bud Light as wholesalers fret about future

St. Louis Post-Dispatch

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One year of Anheuser-Busch InBev is now in the bag. Wednesday marked the birthday of the world’s biggest brewer, when InBev of Belgium officially took control of St. Louis-based Anheuser-Busch, which it had been eyeing as a…

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11.17.2009 4:16 pm

On the 365th day of Anheuser-Busch InBev, we look back, and ahead

St. Louis Post-Dispatch

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We have heartily enjoyed helping to put together the Post-Dispatch’s four-day series on the first anniversary of Anheuser-Busch InBev. In case you’ve missed some of the work, here is a compilation, just in time for the…

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11.12.2009 8:40 pm

Russell Ackoff’s big idea: Spend less on marketing, and sell more beer. (A lot more.)

St. Louis Post-Dispatch

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The Wall Street Journal has a fascinating piece about the life and times of management theorist Russell Ackoff, who died Oct. 29 at age 90. Ackoff, apparently, put his stamp on a number of big companies,…

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11.12.2009 10:06 am

Updated: Anheuser-Busch InBev reports smaller beer sales and revenues; Profits beat estimates

St. Louis Post-Dispatch

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Anheuser-Busch InBev, the world’s biggest brewer, said beer sales in the third quarter dropped in the midst of a rough economy. But despite struggles in the key U.S. market, the company managed to make a bigger…

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11.03.2009 10:47 am

Anheuser-Busch president David Peacock is Advertising Age’s No. 7 “Power Player”

St. Louis Post-Dispatch

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If we know Dave Peacock, he’ll probably shrug off this recognition. But we found it fascinating that Peacock was high on the list of Advertising Age’s list of “Power Players.” Peacock is No. 7. AdAge points out that…

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11.02.2009 7:30 pm

What does your choice of beer say about you?

St. Louis Post-Dispatch

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Now this is fascinating. Did you know that, if you are a Heineken drinker, you are more…

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11.02.2009 7:30 pm

Heineken’s revenue falls; Will higher prices and cost-cuts ride to rescue?

St. Louis Post-Dispatch

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Dutch brewer Heineken has apparently discovered a neat trick: In the face of falling beer sales, raise prices and cut costs. Voila! Bigger profits. We’ve seen it before from other big brewers in St. Louis, London…

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11.02.2009 10:30 am

Maker of Corona posts big increase in revenues, profits; Still wants $2.5 billion from Anheuser-Busch

St. Louis Post-Dispatch

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Mexican brewer Grupo Modelo posted a 32.5 percent rise in third-quarter net profit, Reuters is reporting.

The maker of Corona also said there was no change in its arbitration process against partner Anheuser-Busch. Modelo gave no new information…

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10.23.2009 11:19 am

UK chief of Czech brewer Budvar calls Anheuser-Busch InBev “weaselly.” Oh no, he didn’t!

St. Louis Post-Dispatch

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The Publican, a trade publication for bars and pubs in the United Kingdom, picks up a juicy nugget in the multi-decade and multi-country trademark dispute between Anheuser-Busch and Czech brewer Budvar over the name “Budweiser.”

The story reports that…

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