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04.21.2009 12:22 am

Behind the scenes with the Budweiser Clydesdales: An audiovisual tour

St. Louis Post-Dispatch

The ace photographers at the Post-Dispatch have crafted an impressive collection of photos and videos chronicling the Budweiser Clydesdales, Anheuser-Busch’s favorite animals and arguably its most effective marketing tools.

Thanks to hours of behind-the-scenes access to Anheuser-Busch’s facilities in St. Louis and…

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04.20.2009 8:24 am

How Anheuser-Busch helped the Clydesdale breed

St. Louis Post-Dispatch
This reporter has found that baby Clydesdales have soft fur and enjoy being petted

This reporter has found that Cooper the Clydesdale foal has soft hair and enjoys being petted

Now THAT was fun. For Lager Heads‘ latest contribution to the St. Louis Post-Dispatch, we went to Anheuser-Busch’s St. Louis stables and a farm west…

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03.03.2009 9:50 pm

“Fanatical attention to quality”: On the resilience of Anheuser-Busch’s brewing traditions

St. Louis Post-Dispatch

Lager Heads will be uncharacteristically quiet on Wednesday morning. We will actually be driving out I-70 to beautiful Boonville, Mo.  We’re going to visit (and photograph) Cooper, the first Budweiser Clydesdale born at the horses’ new breeding farm in Cooper County. Should…

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01.29.2009 5:51 pm

New Anheuser-Busch videos show behind-the-scenes work on Super Bowl commercial

St. Louis Post-Dispatch

The communications team over at Anheuser-Busch has put together a couple of pretty snazzy videos about two guys who have been instrumental in creating the brewer’s Super Bowl commercials over the years. A camera crew caught up with director Joe Pytka and…

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12.11.2008 9:39 am

Meet the Anheuser-Busch marketers

St. Louis Post-Dispatch

Keith Levy, Anheuser-Busch’s vice president of marketing, is assembling what he calls “a diverse team of talented leaders” who will make up the A-B marketing team as the company is integrated into InBev of Belgium. Lager Heads has obtained the new line-up,…

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12.03.2008 10:00 am

Anheuser-Busch gives face time to Budweiser Clydesdales

St. Louis Post-Dispatch

Lager Heads stopped by Anheuser-Busch’s brewery gift shop in St. Louis on Tuesday and caught up with Tom Shipley, Budweiser brand director. Shipley was getting ready to go in front of TV cameras today to discuss a new coffee table book…

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11.26.2008 12:01 pm

Budweiser Clydesdales move onto new breeding farm

St. Louis Post-Dispatch

The Budweiser Clydesdales, stars of some of Anheuser-Busch’s most famous commercials, have started arriving at a new 350-acre breeding farm near Boonville. Anheuser-Busch, the St. Louis brewer that was just bought by InBev of Belgium, is expanding its horse breeding operations about 150…

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