Advertising Age has a fascinating story here about why Miller’s one-second beer ads mocking Anheuser-Busch’s free-spending ways weren’t played on numerous TV stations during the recent Super Bowl. Turns out, NBC sent out a directive advising its owned-and-operated station affiliates not to…

Leave it to the Canadians to figure out how to make the ideal Super Bowl commercial. Macleans has a story here about the essential steps. First, a bit of knowledge. Turns out, the mag tells us, “a groin kick often isn’t enough.…

The limping economy throws up a big challenge in front of companies advertising on Sunday’s Super Bowl. Sure, they want to make a big splash on the big game. But they also have to adjust to a shaky economy and…

The communications team over at Anheuser-Busch has put together a couple of pretty snazzy videos about two guys who have been instrumental in creating the brewer’s Super Bowl commercials over the years. A camera crew caught up with director Joe Pytka and…

Folks, the Post-Dispatch and www.stltoday.com have a new video showing the action behind the scenes at the Los Angeles filming of an Anheuser-Busch Super Bowl commercial. We tracked down several folks involved in the making of the commercial, which tells a fanciful story…

Will Anheuser-Busch continue to shell out for as many commercials in future Super Bowls?

The brewer has been one of the game’s biggest advertisers for years, and has been the exclusive national beer sponsor since 1989. In the course of writing Super…

MillerCoors, easily Anheuser-Busch’s bitterest rival in the U.S., is planning to tweak A-B for its alleged free-spending ways.

This year, a 30-second commercial on the Super Bowl can run up to $3 million, although Anheuser-Busch and other big sponsors might get reduced…

Anheuser-Busch, the new subsidiary of Anheuser-Busch InBev, will be going big in the February broadcast of the Super Bowl. As reported previously by Lager Heads, the company has purchased ten 30-second slots. The St. Louis brewer is again the exclusive beer sponsor of…

How will Anheuser-Busch’s flagship advertising agency, DDB/Chicago, react to the company’s takeover by Belgian brewer InBev? The Chicago Sun-Times weighs in this week in a story here.

Probably the biggest recent shakeup in Anheuser-Busch’s vaunted marketing department is the departure of Tony Ponturo,…

Anheuser-Busch is ramping up its $48 million advertising push behind Bud Light in the last three months of the year. 

Anheuser-Busch has long relied on humor — slapstick and otherwise — to sell Bud Light. But now, the company — a division of Anheuser-Busch InBev of Belgium– is hammering…