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06.04.2009 10:50 am

MillerCoors backs down from angry Italian-Americans who didn’t appreciate ads

St. Louis Post-Dispatch

Miller Lite has decided that it needs protection from the ire of Italian-Americans. Chicago-based parent company MillerCoors is pulling a couple of TV ads after an Italian-American group complained that the ads made fun of their ethnicity and linked them to the…

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02.02.2009 3:02 pm

Grading Anheuser-Busch’s Super Bowl marketing, Part II. The company speaks.

St. Louis Post-Dispatch

Well, there was no argument about the action on the field in last night’s Super Bowl. The Pittsburgh Steelers pulled out a late win over Kurt Warner and the band of underdogs from Arizona.

But who “won” the Super Bowl advertising extravaganza is…

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01.30.2009 10:27 am

Beer marketing? Drinkability? Yawn, says Philly beer columnist

St. Louis Post-Dispatch

Joe Sixpack, the Philadelphia Daily News‘ decorated beer writer, is disappointed. Disappointed, that is, in beer advertising these days. The Coors Light fake press conferences? Insipid, he says. But in a recent column,  Joesaved most of his ire for the…

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01.28.2009 12:09 pm

Anheuser-Busch lays out plans for Super Bowl

St. Louis Post-Dispatch

The plans for Sunday’s Super Bowl are firming up at One Busch Place. Anheuser-Busch, a division of Anheuser-Busch InBev of Belgium, has laid out a lineup of seven commercials — a total of 4 minutes, 30 seconds.

On Tuesday, Lager Heads got another…

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01.23.2009 7:16 am

Anheuser-Busch goes big on the Super Bowl. For how long?

St. Louis Post-Dispatch

Will Anheuser-Busch continue to shell out for as many commercials in future Super Bowls?

The brewer has been one of the game’s biggest advertisers for years, and has been the exclusive national beer sponsor since 1989. In the course of writing Super…

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01.15.2009 2:56 pm

Updated: Anheuser-Busch rolls out Super Bowl commercials

St. Louis Post-Dispatch

An updated story, a version of which you can also see in tomorrow’s St. Louis Post-Dispatch. Enjoy.

Many things are changing at Anheuser-Busch these days. New managers from InBev of Belgium are making their wishes known. Free beer is going away…

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