It’s been about eight months since Anheuser-Busch put its marketing muscle behind a new campaign to convince drinkers that Bud Light was truly different from - and better than - Coors Light, Miller Lite and all the other competing light beers out there.…

It seemed a simple question, so Lager Heads asked it. Exactly how good is Anheuser-Busch at marketing, particularly when it comes to advertising on the Super Bowl? We all know A-B is a prolific advertiser — it will be the No. 2…

Joe Sixpack, the Philadelphia Daily News‘ decorated beer writer, is disappointed. Disappointed, that is, in beer advertising these days. The Coors Light fake press conferences? Insipid, he says. But in a recent column,  Joesaved most of his ire for the…

Anheuser-Busch is ramping up its $48 million advertising push behind Bud Light in the last three months of the year. 

Anheuser-Busch has long relied on humor — slapstick and otherwise — to sell Bud Light. But now, the company — a division of Anheuser-Busch InBev of Belgium– is hammering…